Puma Golf and Reigning Champ Release Power Fades as the Sun Fades Capsule

Spring '26 Collaboration Honors the Underdog's Relentless Pursuit of Precision, Perseverance and Performance

Published on Feb. 17, 2026

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PUMA GOLF and REIGNING CHAMP have released the POWER FADES AS THE SUN FADES collection, a limited-edition apparel, footwear and headwear collaboration honoring the underdog's relentless pursuit of precision, perseverance and performance. The capsule is built for athletes who are hungry and striving for the next level in their search for greatness.

Why it matters

The collection celebrates the hard work and dedication that goes into achieving greatness in any sport, particularly golf. It recognizes the importance of the 'quiet times' of solo practice and late-night sessions that build confidence and development as an athlete.

The details

The Power Fades as the Sun Fades capsule includes a polo, hoodie, training t-shirt, training shorts, and cap in various color combinations. The collection will be debuted by PUMA Golf ambassadors Rickie Fowler and JJ Spaun at The Genesis Invitational tournament.

  • The Power Fades as the Sun Fades capsule was released on February 16, 2026.
  • Rickie Fowler will debut the collection at The Genesis Invitational beginning February 19, 2026.

The players

PUMA GOLF

A corporate division of PUMA, one of the world's leading sports brands, designing, developing, selling and marketing footwear, apparel and accessories.

Reigning Champ

A leading designer and manufacturer of premium athletic wear, utilizing unparalleled materials and craftsmanship. Reigning Champ is rooted in classic, timeless garments.

Rickie Fowler

A six-time PGA Tour winner and PUMA GOLF ambassador who will debut the Power Fades as the Sun Fades capsule at The Genesis Invitational.

JJ Spaun

A PUMA Golf ambassador who will also wear pieces from the Power Fades as the Sun Fades collection throughout The Genesis Invitational.

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What they’re saying

“PUMA GOLF is proud to serve all golfers, from PGA Tour professionals to weekend warriors and everyone in between. We know that the game is won by doing the work no one can see – early morning rounds, after-work driving range sessions and every hour spent alone quietly grinding – and we wanted to partner with Reigning Champ to build a collection honoring that dedication to the game.”

— Chris MacNeill, Global Director of Apparel and Accessories at PUMA GOLF

“After the success of last year's collaboration, we were thrilled to partner again with PUMA GOLF to bring to life a collection that celebrates the grind athletes put in to succeed. This collection is a representation of all the quiet times of hard work and dedication that go into greatness.”

— Michael Belgue, Brand Director of Reigning Champ

“As a lifelong student of the game of golf, I know how deeply personal the early days of solo practices and late-night sessions were for my confidence and development as a golfer. It means everything to me to see these two incredible brands pay homage to all the work that goes into achieving greatness in any sport, and I look forward to wearing the collection in competition this week.”

— Rickie Fowler

What’s next

Along with Rickie Fowler wearing the collection at The Genesis Invitational, fellow PUMA Golf ambassador JJ Spaun will also wear pieces from the collection throughout the tournament.

The takeaway

This collaboration between PUMA GOLF and Reigning Champ celebrates the unsung hard work and dedication that goes into achieving greatness in sports, honoring the 'underdog' who puts in the hours of solitary practice and training to reach the next level of performance.