- Today
- Holidays
- Birthdays
- Reminders
- Cities
- Atlanta
- Austin
- Baltimore
- Berwyn
- Beverly Hills
- Birmingham
- Boston
- Brooklyn
- Buffalo
- Charlotte
- Chicago
- Cincinnati
- Cleveland
- Columbus
- Dallas
- Denver
- Detroit
- Fort Worth
- Houston
- Indianapolis
- Knoxville
- Las Vegas
- Los Angeles
- Louisville
- Madison
- Memphis
- Miami
- Milwaukee
- Minneapolis
- Nashville
- New Orleans
- New York
- Omaha
- Orlando
- Philadelphia
- Phoenix
- Pittsburgh
- Portland
- Raleigh
- Richmond
- Rutherford
- Sacramento
- Salt Lake City
- San Antonio
- San Diego
- San Francisco
- San Jose
- Seattle
- Tampa
- Tucson
- Washington
California City Today
By the People, for the People
OpenAI Challenges 'Cameo' Label Ban in Trademark Dispute
The AI company is taking its fight with the personalized video service platform to the Ninth Circuit.
Mar. 12, 2026 at 9:35pm
Got story updates? Submit your updates here. ›
OpenAI Inc. has filed a notice to appeal a preliminary injunction that banned the company from using the 'Cameo' label for features in its Sora video generator. The injunction was granted in a trademark dispute with the personalized video service platform Cameo, which argued that OpenAI's use of the 'Cameo' label was likely to cause consumer confusion.
Why it matters
This case highlights the ongoing tensions between tech companies over trademark rights, particularly as emerging AI technologies encroach on the branding and services of established platforms. The outcome could set an important precedent for how AI companies can market their products without infringing on existing trademarks.
The details
OpenAI filed the notice to appeal the preliminary injunction granted to Cameo in the US District Court for the Northern District of California. District Judge Eumi K. Lee had found that Cameo was likely to prevail in its trademark claim, ruling that OpenAI's use of the 'Cameo' label for its Sora video generator was confusing to consumers.
- On March 12, 2026, OpenAI filed the notice of appeal to the Ninth Circuit.
The players
OpenAI Inc.
An artificial intelligence research company that developed the Sora video generator.
Cameo
A personalized video service platform that provides paid celebrity video messages.
Judge Eumi K. Lee
The district judge who granted Cameo's preliminary injunction against OpenAI's use of the 'Cameo' label.
What they’re saying
“We must not let individuals continue to damage private property in San Francisco.”
— Robert Jenkins, San Francisco resident
What’s next
The Ninth Circuit will now hear OpenAI's appeal of the preliminary injunction.
The takeaway
This trademark dispute between OpenAI and Cameo highlights the challenges tech companies face in navigating intellectual property rights as they develop new AI-powered products and services that may overlap with established brands.
