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Disney Plans Another Round of Layoffs Amid Restructuring
The entertainment giant aims to cut costs and streamline operations as it faces broader industry pressures.
Apr. 10, 2026 at 1:18am
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Disney's latest round of layoffs signals the company's efforts to streamline operations and adapt to broader industry pressures.Burbank TodayDisney is set to announce another round of layoffs, with approximately 1,000 workers expected to be impacted, primarily in the recently consolidated marketing department. The move comes as part of a broader restructuring effort under new CEO Josh D'Amaro, who took over from Bob Iger earlier this year.
Why it matters
Disney's latest round of layoffs reflects the broader pressures facing the entertainment industry, including softening traditional TV profits, muted box-office returns, and the unprofitability of streaming. The company is aiming to free up capital for its faster-growing digital businesses, but the cuts also come as Disney's stock has struggled, trading at Covid-era lows since mid-2022.
The details
The layoffs will primarily impact Disney's recently consolidated marketing department, with the company's plan to unite the marketing group and reduce expenses code-named 'Project Imagine'. Disney is also combining the staff of its Disney+ and Hulu streaming services as it works to merge the two brands into a single app. The company has been working with consultants from Bain & Co. to strategize its cost-cutting efforts.
- Disney CEO Josh D'Amaro took over from Bob Iger earlier this year.
- Iger launched major restructuring efforts that included the elimination of more than 8,000 jobs, mostly in entertainment, ESPN, and corporate units.
- The latest round of layoffs, which could be announced in the near term, is expected to impact approximately 1,000 workers.
The players
Josh D'Amaro
The current CEO of Disney, who took over from Bob Iger earlier this year.
Bob Iger
The former CEO of Disney, who returned in 2022 to lead the company's restructuring efforts.
Asad Ayaz
Disney's chief marketing officer, who is leading the 'Project Imagine' initiative to unite the company's marketing efforts across divisions.
Bain & Co.
The consulting firm that has been working with Disney to strategize its cost-cutting efforts.
What they’re saying
“This transition comes at a moment when the world is changing faster than ever. While that can feel daunting at times, it is also exciting.”
— Josh D'Amaro, Disney CEO
What’s next
Disney is expected to announce the latest round of layoffs in the near future, as the company continues its efforts to streamline operations and cut costs amid broader industry challenges.
The takeaway
Disney's latest round of layoffs reflects the broader challenges facing the entertainment industry, as the company works to adapt to shifting consumer preferences and economic pressures. The restructuring efforts aim to streamline operations and free up capital for the company's faster-growing digital businesses, but the cuts also come at a time when Disney's stock has struggled.
