Gelson's Opens New Toluca Lake Store, Celebrating 75 Years

The new market marks a full-circle moment for the beloved Southern California grocer, whose story began in nearby Burbank.

Jan. 30, 2026 at 4:07pm

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Gelson's Market has officially opened its newest neighborhood location in Toluca Lake, marking 75 years since the grocer first opened its doors in nearby Burbank. The new 9,672-square-foot market features a modern layout with full-service departments, chef-crafted meals, and other amenities, and the grand opening was celebrated with a lively community event.

Why it matters

The opening of the new Toluca Lake Gelson's store represents a significant milestone for the beloved Southern California grocery chain, which is returning to its roots in the East San Fernando Valley after first launching in Burbank 75 years ago. The event highlights Gelson's commitment to serving local communities and maintaining a strong connection with the neighborhoods it operates in.

The details

The new Gelson's Market is located at 10067 Riverside Drive in Toluca Lake and anchors a mixed-use development at the corner of Riverside Drive and Mariota Avenue. The grand opening celebration included free food samples, giveaways, and special performances by students from Toluca Lake Elementary School. Gelson's also presented $2,500 check donations to three local organizations: the Garry Marshall Theatre, Pawsitive Beginnings LA, and Toluca Lake Elementary School.

  • Gelson's opened its original 25,000-square-foot flagship store in Burbank in July 1951.
  • The new 9,672-square-foot Toluca Lake market officially opened on Wednesday, January 30, 2026.

The players

Gelson's Market

A beloved Southern California grocery chain that first opened its doors in Burbank in 1951 and is now expanding with a new neighborhood location in Toluca Lake.

Ryan Adams

The President and CEO of Gelson's, who stated that the new Toluca Lake store was 'envisioned with local tastes in mind' and will offer a premium experience to the community.

Riva Scher

A Toluca Lake resident who has shopped at Gelson's since visiting the original Burbank location as a child, underscoring the grocer's longstanding connection to the local area.

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What they’re saying

“This store was envisioned with local tastes in mind. It brings together fresh ingredients, thoughtfully selected groceries, and restaurant-quality food to-go with Gelson's signature service and hospitality. We can't wait to open the doors and welcome everyone into this space designed for the neighborhood.”

— Ryan Adams, President and CEO of Gelson's

“With our roots in nearby Burbank, where Gelson's first store opened in 1951, the Toluca Lake market is a natural extension of our long-standing presence in the East San Fernando Valley. It reflects our commitment to serving neighborhoods with exceptional service and a genuine connection to the communities we call home.”

— Ryan Adams, President and CEO of Gelson's

What’s next

The new Gelson's Toluca Lake location will be open daily from 6 a.m. to 11 p.m., offering online ordering and delivery services through DoorDash and Instacart for added convenience.

The takeaway

The opening of Gelson's new Toluca Lake store represents a full-circle moment for the beloved Southern California grocer, highlighting its commitment to serving local communities and maintaining a strong connection with the neighborhoods it operates in, even as it expands its footprint across the region.