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Streamer Juice Seyeon Addresses Fallout From HYBE Chairman Sighting
Seyeon details how the public reaction affected her celebrity relationships and discloses her streaming earnings.
Apr. 5, 2026 at 4:18am
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Internet broadcaster and streamer Juice Seyeon has addressed the aftermath of her August 2024 sighting with HYBE chairman Bang Si-hyuk in Beverly Hills, California. Seyeon discussed how the incident led to a sudden shift in her interactions with high-profile figures in the Korean entertainment industry, with some celebrities cutting off contact. She also revealed details about her professional earnings, including making up to ₩100 million KRW (approximately $66,200 USD) in a single day through star balloon donations.
Why it matters
The sighting in Los Angeles occurred amid a broader period of scrutiny for HYBE, with Bang Si-hyuk facing separate challenges including allegations of fraud related to the company's IPO. The incident highlighted the intersection of high-profile corporate leadership and the influential world of independent internet broadcasting in Korea.
The details
The controversy began when a user on the community site Efem Korea posted a video showing Bang Si-hyuk and Juice Seyeon together at a crosswalk in Beverly Hills. Seyeon later clarified that the meeting was not random, stating that Bang had assisted her and her sister in securing a reservation at the exclusive restaurant Nobu. During an appearance on the YouTube talk show Pajama Party, Seyeon discussed how the public reaction affected her social circle, claiming that some celebrities who had previously expressed interest in her cut off contact after the reports involving the HYBE chairman.
- On August 8, 2024, Juice Seyeon was spotted with HYBE chairman Bang Si-hyuk in Beverly Hills, California.
- On July 16, 2025, Seyeon discussed the aftermath of the incident on the YouTube talk show Pajama Party.
The players
Juice Seyeon
An internet broadcaster and streamer who addressed the aftermath of her sighting with HYBE chairman Bang Si-hyuk.
Bang Si-hyuk
The chairman of HYBE, the company that owns K-pop labels like BTS' agency, who was spotted with Juice Seyeon in Beverly Hills.
What they’re saying
“While I had previously received attention from various celebrities, their behavior changed immediately following the reports involving the HYBE chairman.”
— Juice Seyeon, Streamer
“I once made up to ₩100 million KRW (approximately $66,200 USD) in a single day through star balloon donations.”
— Juice Seyeon, Streamer
The takeaway
The incident between Juice Seyeon and HYBE chairman Bang Si-hyuk highlighted the complex dynamics between high-profile corporate leaders, influential internet personalities, and the broader entertainment industry in Korea.
