Golden Globes Bring $133.5 Million Boost to Beverly Hills and Greater Los Angeles Economy

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A new analysis by Greyhill Advisors estimates that the 83rd Golden Globes and its surrounding festivities pumped about $133.5 million into Beverly Hills and the greater Los Angeles region, supporting roughly 550 jobs and generating around $43.9 million in employee earnings. The report cites visitor spending, production operations, and additional Golden Week events as the key drivers of the economic impact.

Why it matters

The Golden Globes are a major annual event that brings significant economic benefits to the Beverly Hills and greater Los Angeles area. Understanding the scale of this impact helps city officials and local businesses plan for and maximize the opportunities presented by the awards show and its surrounding activities.

The details

According to the Greyhill Advisors report, attendees and visitors were responsible for about $39.8 million in direct spending, including $18.1 million on personal care services, $16.4 million at hotels, restaurants, and retail, and $5.3 million on transportation and security. Additional Golden Week events added another $16.8 million to the total economic impact. The study also credits the combination of production operations and visitor spending for the $133.5 million impact and the roughly 550 supported jobs.

• The 83rd Golden Globes took place in early 2026.
• Prep and strike windows for the event stretched from early January through the middle of the month.

What’s next

City officials and event organizers will need to closely monitor the audience reach, production decisions, and the balance between short-term disruption and long-term economic benefits to determine if the Golden Globes can continue to deliver similar levels of economic impact in the coming years.