Sinners' and 'The Pitt' Take Top Honors at ICG Publicists Awards

Publicity campaigns for two major films were recognized at the 63rd annual International Cinematographers Guild Publicists Awards ceremony.

Mar. 13, 2026 at 9:42pm

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The publicity campaigns for the films 'Sinners' and 'The Pitt' were among the winners at the 63rd annual International Cinematographers Guild Publicists Awards luncheon held at the Beverly Wilshire Hotel on Friday. The ceremony honors individual publicists, unit still photographers, and entertainment journalists who contribute to film and TV publicity efforts. Other notable winners included Cynthia Swartz, who received the Bob Yeager Award for Community Service, and Pamela Golum, who was presented with the Henri Bollinger Award for Special Merit. Jimmy Kimmel was given the President's Award, which is presented only on occasion of extraordinary circumstances and honored his resilience in the face of censorship.

Why it matters

The ICG Publicists Awards recognize the crucial role that publicists, photographers, and journalists play in shaping the public perception and success of films and television shows. By honoring exceptional work in these areas, the awards help to highlight the importance of effective publicity and promotion in the entertainment industry.

The details

The Maxwell Weinberg Award for Motion Picture Publicity Campaign was given to the campaign for 'Sinners' from Warner Bros. Pictures, while the Maxwell Weinberg Award for Television Publicity Campaign went to the campaign for 'The Pitt' from Warner Bros. Television/HBO. Other winners included Chrissy Quesada of Sony Pictures, who received the Les Mason Award for Career Achievement in Publicity, and Michelle Alt of Paramount Pictures, who was named Publicist of the Year. The International Media Award was presented to Ali Plumb of BBC Radio in the United Kingdom, and the Press Award went to Kevin McCarthy of 'On Film . . . With Kevin McCarthy'.

  • The 63rd annual International Cinematographers Guild Publicists Awards luncheon took place on Friday, March 13, 2026.

The players

Sinners

A film that received the Maxwell Weinberg Award for Motion Picture Publicity Campaign.

The Pitt

A television series that received the Maxwell Weinberg Award for Television Publicity Campaign.

Cynthia Swartz

Recipient of the Bob Yeager Award for Community Service.

Pamela Golum

Recipient of the Henri Bollinger Award for Special Merit.

Jimmy Kimmel

Recipient of the President's Award, which is presented only on occasion of extraordinary circumstances and honored his resilience in the face of censorship.

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What they’re saying

“When they told me I will be getting the president's award, I was like, 'Wow, that's great. I thought he hated me.'”

— Jimmy Kimmel (Variety)

“He called me and tried to force me off the air. Then I found out the President was John.”

— Jimmy Kimmel (Variety)

“I especially want to thank you for your support over the last year, I heard from many of you, personally, I heard from many of your clients over my brief vacation in September, and I will never forget it. I do want to thank you, and I want to dedicate this to those of you who work so hard to shine a light on everyone other than yourselves.”

— Jimmy Kimmel (Variety)

The takeaway

The ICG Publicists Awards highlight the crucial role that publicists, photographers, and journalists play in shaping the public perception and success of films and television shows. By honoring exceptional work in these areas, the awards help to showcase the importance of effective publicity and promotion in the entertainment industry.