Peacock Introduces AI Version of Andy Cohen for Real Housewives Updates

The AI host aims to provide a more personalized streaming experience for Bravo fans.

Mar. 13, 2026 at 3:25pm

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Peacock is launching an AI version of Andy Cohen, the executive producer and host of the popular Real Housewives franchise, to provide fans with customized updates and playlists of their favorite Bravo shows and moments. The goal is to make Peacock more of an "entertainment platform" than just a streaming service, allowing users to engage with content in a more interactive way.

Why it matters

The use of AI in entertainment has been a controversial topic, with concerns about technology replacing human jobs. However, Peacock's AI Andy Cohen is intended to complement the real-life host, potentially stepping in when he gets frustrated during Housewives reunions, rather than fully replacing him. This experiment could pave the way for more personalized and interactive streaming experiences for dedicated fan bases.

The details

Peacock users will be able to choose their favorite Bravo shows and "iconic moments," which will then inform a playlist narrated by the AI version of Andy Cohen. The goal is to make Peacock a more immersive "entertainment platform" rather than just a traditional streaming service. Matt Strauss, chairman of NBCUniversal Media Group, said the aim is for fans to "not have to go somewhere else to get the experiences they love."

  • Peacock is launching the AI Andy Cohen feature this summer.

The players

Andy Cohen

The executive producer and host of the popular Real Housewives franchise on Bravo.

Matt Strauss

The chairman of NBCUniversal Media Group, which oversees Peacock.

Peacock

The streaming service owned by NBCUniversal that will be the home of the AI Andy Cohen feature.

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What they’re saying

“Don't think of [Peacock] as a streaming platform — think of it as an entertainment platform.”

— Matt Strauss, Chairman, NBCUniversal Media Group

“Meet my digital twin.”

— Andy Cohen

What’s next

The AI Andy Cohen feature is set to debut on Peacock this summer, allowing users to customize their experience with Bravo content.

The takeaway

Peacock's experiment with an AI version of Andy Cohen represents a broader trend of streaming services seeking to create more personalized and interactive experiences for dedicated fan bases. While the use of AI in entertainment remains a controversial topic, this move could pave the way for more innovative ways for viewers to engage with their favorite shows and personalities.