Beverly Hills Apologizes to NBA Star Jaylen Brown Over Event Shutdown

City officials say they received "inaccurate information" about the event for Brown's sportswear brand.

Published on Mar. 2, 2026

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The city of Beverly Hills has apologized to NBA star Jaylen Brown after shutting down an event for his sportswear brand, saying they received "inaccurate information" about the event. However, the city still maintains the event violated city rules and was rightfully stopped due to code violations, despite Brown's claims that the event was a private, invitation-only gathering that did not require a permit.

Why it matters

This incident highlights the ongoing tensions between celebrities, event organizers, and local authorities over the rules and regulations governing private events, particularly in high-profile neighborhoods like Beverly Hills. It raises questions about due process, the enforcement of city codes, and the ability of public figures to host private gatherings without interference.

The details

Brown was in Los Angeles for the NBA All-Star Game on February 14th when an event for his 741 sportswear brand was held at the Beverly Hills home of Oakley founder Jim Jannard. Brown is sponsored by Oakley. Police arrived around 7 p.m. and shut down the event, claiming organizers had applied for a permit that was denied. However, Brown said no permit was needed since it was a private, invitation-only event hosted by the homeowner. City officials later admitted there was no permit application to deny, but said they observed code violations that justified shutting down the event.

  • The event for Jaylen Brown's 741 brand was held on February 14, 2026, the same night as the NBA All-Star Game.
  • Police arrived and shut down the event around 7 p.m. on February 14, 2026.

The players

Jaylen Brown

An NBA player for the Boston Celtics who was hosting an event for his sportswear brand 741 in Beverly Hills.

Jim Jannard

The founder of Oakley, who hosted the event for Jaylen Brown's 741 brand at his Beverly Hills home.

Nancy Hunt-Coffey

The Beverly Hills city manager who issued an apology to Jaylen Brown and the Jannard family over the incident.

Beverly Hills Police Department

The law enforcement agency that shut down the event for Jaylen Brown's 741 brand, citing a lack of a permit.

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What they’re saying

“We didn't need a permit because the owner of the house, that was his space. We were family friends. He opened up the festivities to us, so we didn't have to. I didn't have to pay for the house or anything. They just opened it up. I had to pay for the build-out, but it was hundreds of thousands of dollars wasted for an event that was supposed to be positive,”

— Jaylen Brown (ESPN)

“The city's previous statement about the weekend event at the Trousdale home was inaccurate, and on behalf of the city, I would like to apologize to Jaylen Brown and the Jannard family. The city has a responsibility to its residents and neighborhoods to ensure adherence to established regulations for events held at private residences. These are designed to support the safety and welfare of neighbors and attendees. City staff observed circumstances that are believed to be city code violations and for that reason alone, the event was ended.”

— Nancy Hunt-Coffey, Beverly Hills City Manager (Patch.com)

“No proof of any alleged violation was ever produced to the homeowner, our team, or legal counsel. Without observation, documentation, or confirmed violations, enforcement action based on belief alone raises serious due-process concerns,”

— Jaylen Brown (Patch.com)

What’s next

The Beverly Hills city manager said they will review their policies and procedures around private events to ensure transparency and due process going forward.

The takeaway

This incident highlights the ongoing tensions between celebrities, event organizers, and local authorities over the rules and regulations governing private events, particularly in high-profile neighborhoods. It raises questions about due process, the enforcement of city codes, and the ability of public figures to host private gatherings without interference from local officials.