Beverly Hills High School Hires Veteran Coach Jeff Bailey

Bailey, who led Yorba Linda to 179 wins and 11 league titles, aims to turn around struggling Normans program.

Feb. 25, 2026 at 1:52pm

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Beverly Hills High School has hired veteran football coach Jeff Bailey to lead its program, hoping he can turn around a team that hasn't had a winning season since 2010. Bailey, who spent nearly 30 years building a powerhouse at Yorba Linda High School, was approved as the Normans' new head coach and director of strength and conditioning at a recent school board meeting.

Why it matters

Beverly Hills High School's football program has struggled mightily in recent years, going through five winless seasons and failing to finish above .500 since 2010. The hiring of Jeff Bailey, one of California's most successful high school coaches, represents a major effort to revive the Normans' gridiron fortunes and restore pride in the community.

The details

Bailey, who compiled a 179-58 record and won 11 league titles at Yorba Linda, will now take on the challenge of rebuilding Beverly Hills High School's football program. The Normans ended the 2025 season ranked 979th in the state, a far cry from the success Bailey enjoyed at his previous stop. However, the coach is confident that his emphasis on discipline, preparation, and community will translate to wins on the field.

  • On February 25, 2026, Bailey was approved as the new head football coach and director of strength and conditioning at a Beverly Hills High School board meeting.

The players

Jeff Bailey

A veteran high school football coach who spent nearly 30 years building a powerhouse program at Yorba Linda High School, where he won 179 games, 18 playoff appearances, 11 league championships, and 4 CIF titles.

Beverly Hills High School

A high school located in Beverly Hills, California, known for its academic excellence, diverse student body, and strong athletic and arts programs. The school's football team has struggled in recent years, going through five winless seasons and failing to finish above .500 since 2010.

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What they’re saying

“When a student puts on a jersey, it's more than a uniform. It's a responsibility. You're not just representing yourself. You're representing your teammates, your family, your school and most of all, your community.”

— Jeff Bailey, New Head Football Coach, Beverly Hills High School (Twitter)

“Winning is never the starting point. It starts with discipline, because winning isn't something you hope for. It's something you prepare for. When discipline becomes your habit, winning becomes the standard. That's why I'm here.”

— Jeff Bailey, New Head Football Coach, Beverly Hills High School (Twitter)

What’s next

The Beverly Hills High School board will monitor Bailey's progress as he works to turn around the football program, with a focus on instilling discipline and building a winning culture.

The takeaway

The hiring of veteran coach Jeff Bailey represents a major effort by Beverly Hills High School to revive its struggling football program and restore pride in the community. Bailey's track record of success and emphasis on discipline and preparation suggest he may be the right person to lead the Normans back to relevance on the gridiron.