China's Anta Sports opens first North American store in Beverly Hills

The Nike rival aims to expand its international footprint with the new retail location.

Published on Feb. 24, 2026

Got story updates? Submit your updates here. ›

China's Anta Sports, a major sportswear company and Nike competitor, has opened its first North American retail store in Beverly Hills, California. The move is part of the company's efforts to grow its international presence and challenge Nike's dominance in the global athletic apparel market.

Why it matters

Anta's entry into the U.S. market represents a significant challenge to Nike's long-standing dominance in the sportswear industry. As a major player in China, Anta's expansion into North America could disrupt the competitive landscape and force Nike to adapt its strategies to maintain its market share.

The details

The new Anta store, located in the upscale Beverly Hills neighborhood, marks the company's first physical retail presence in North America. Anta has been steadily growing its international footprint in recent years, and the U.S. launch is seen as a crucial step in its global expansion plans.

  • Anta Sports opened its first North American retail store in Beverly Hills earlier this month (February 2026).

The players

Anta Sports

A major Chinese sportswear company and a growing rival to Nike in the global athletic apparel market.

Nike

The dominant player in the global sportswear industry, which now faces a new challenge from the expansion of its Chinese competitor Anta Sports.

Got photos? Submit your photos here. ›

What’s next

Anta Sports is expected to continue expanding its retail presence in North America in the coming years as it seeks to challenge Nike's market share.

The takeaway

The arrival of China's Anta Sports in the U.S. market signals a shift in the global sportswear industry, as a major Chinese brand seeks to challenge the dominance of established players like Nike and disrupt the competitive landscape.