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Chinese Sportswear Giant Anta Opens First U.S. Flagship Store in Beverly Hills
Anta's expansion into the U.S. market marks a major milestone for the Chinese sportswear company.
Published on Feb. 23, 2026
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Anta Sports Products, a leading Chinese sportswear company, has opened its first U.S. flagship store in Beverly Hills, California. The store's opening represents Anta's commitment to the U.S. market and its ambition to bring its sports, culture, and performance innovation to the global stage. Anta has been making strategic moves, including acquiring a majority stake in Finnish sportswear company Amer Sports in 2019 and recently becoming the largest stakeholder in German brand Puma.
Why it matters
Anta's entry into the U.S. market signals the company's growing global ambitions and its challenge to established sportswear giants like Nike and Adidas. As a Chinese brand, Anta's success in the U.S. could pave the way for more Chinese companies to expand internationally and compete with Western brands.
The details
Anta's first U.S. flagship store is located on North Beverly Drive in Beverly Hills, nestled between Scandia Home and one of Anta's own subsidiaries, Wilson Sporting Goods. The company's CEO, Samuel Tsui, stated that the store's opening represents Anta's commitment to the U.S. market and its belief that sport, culture, and performance innovation belong on the world's biggest stages. Anta's recent acquisition of a nearly 29.1% stake in Puma, making it the German brand's largest stakeholder, further solidifies the company's global ambitions.
- Anta Sports Products opened its first U.S. flagship store on February 13, 2026.
- Anta acquired a majority stake in Finnish sportswear company Amer Sports in 2019.
- Anta recently acquired a nearly 29.1% stake in Puma, becoming the German brand's largest stakeholder.
The players
Anta Sports Products
A leading Chinese sportswear company that has been making strategic moves to expand its global presence, including the acquisition of a majority stake in Finnish sportswear company Amer Sports and becoming the largest stakeholder in German brand Puma.
Samuel Tsui
The chief executive of Anta brands, who stated that the opening of the company's first U.S. flagship store in Beverly Hills represents Anta's commitment to the U.S. market and its belief in bringing sport, culture, and performance innovation to the world's biggest stages.
What they’re saying
“Opening our first U.S. flagship in Beverly Hills is a defining moment for Anta. This store represents our commitment to the U.S. market and our belief that sport, culture and performance innovation belong on the world's biggest stages. Beverly Hills is the perfect home for that vision.”
— Samuel Tsui, Chief Executive, Anta Brands (labusinessjournal.com)
What’s next
Anta's expansion into the U.S. market is expected to continue, with the company potentially opening additional stores or partnering with local retailers to further establish its presence in the country.
The takeaway
Anta's entry into the U.S. market represents a significant milestone for the Chinese sportswear company, as it seeks to challenge established global brands like Nike and Adidas. The company's strategic acquisitions and growing international footprint suggest it is positioning itself as a major player in the global sportswear industry.
