High-End Black-Owned Brand High Risk Debuts Daring Runway Show on Rodeo Drive

High Risk, a luxury fashion line specializing in high-end comfort wear, shut down the iconic Rodeo Drive in Beverly Hills for its Fashion Week 26 runway debut.

Published on Feb. 22, 2026

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In the heart of Beverly Hills during Black History Month, the Black-owned luxury clothing line High Risk took over the famous Rodeo Drive for its High Risk FW26 Runway Show. The brand's CEO and designer, Tommy Duncan, is a seasoned entrepreneur who wanted to express his creative side through fashion. The runway show featured top Black talent, including model Jeremy Meeks, and was well-received by the audience of artists, creators, musicians, and fashion icons. The High Risk brand, which will be sold exclusively online, aims to provide high-quality, exceptional pieces that can't be found anywhere else.

Why it matters

The High Risk runway show on Rodeo Drive represents a significant milestone for a Black-owned luxury brand, showcasing its ability to command attention and respect in one of the most exclusive fashion districts in the world. This event highlights the growing presence and influence of Black creatives and entrepreneurs in the high-end fashion industry, which has historically been dominated by white-owned brands.

The details

Tommy Duncan, the CEO and designer of High Risk, is a seasoned entrepreneur who has found success in various ventures, including healthcare. He sees fashion and art as central to his identity and launched High Risk as a way to express his creative side. The runway show featured African drummers, emerging Black talent like country music artist Maurice McCray, and well-known figures like model Jeremy Meeks. The event was held at the iconic 2 Rodeo Drive address, transforming the famous pedestrian walkway into a runway. Although High Risk will be sold exclusively online, Duncan believes this global approach will better serve the brand's target audience of high-achievers and risk-takers.

  • The High Risk FW26 Runway Show took place on Friday, February 14, 2026.

The players

High Risk

A Black-owned luxury fashion line specializing in high-end comfort wear and accessories. The brand's name reflects the willingness of high achievers to take 'high risks' in pursuit of excellence.

Tommy Duncan

The CEO, creator, and designer of High Risk. He is a seasoned entrepreneur who has found success in various ventures, including healthcare, and sees fashion and art as central to his identity.

Jeremy Meeks

A model who first gained fame after being discovered through a viral mug shot. He walked the runway and helped close out the High Risk FW26 Runway Show.

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What they’re saying

“I build companies to be successful, but I'm also creative, and so I am the CEO plus the creative director.”

— Tommy Duncan, CEO and Designer, High Risk (lafocusnews.com)

“Because the community that we attract, that we bind with — those with the heart to take risks are all over the world, and we're connecting with that, versus us being in one location and you have to walk past us to know us, to be invited into our brand.”

— Tommy Duncan, CEO and Designer, High Risk (lafocusnews.com)

What’s next

The High Risk online store is now live at https://www.highrisk.com/, where pieces featured on the runway are available for purchase.

The takeaway

The High Risk runway show on Rodeo Drive represents a significant milestone for a Black-owned luxury brand, showcasing its ability to command attention and respect in one of the most exclusive fashion districts in the world. This event highlights the growing presence and influence of Black creatives and entrepreneurs in the high-end fashion industry, which has historically been dominated by white-owned brands.