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NBA Star Jaylen Brown Clashes with Beverly Hills Over Shut Down Party
The Boston Celtics player says the city's apology is not enough after his event was shut down without a permit.
Feb. 21, 2026 at 3:27am
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Boston Celtics star Jaylen Brown hosted a Saturday night event promoting his performance brand 741 at the home of Oakley founder Jim Jannard in Beverly Hills. However, the city shut down the event, claiming it lacked a permit. The city later apologized, saying no permit was ever applied for or denied, but Brown says the apology is not enough and he is considering legal action over the incident that he says embarrassed his brand and cost him money.
Why it matters
This incident highlights the tensions that can arise between celebrities/influencers and local governments over the hosting of private events, especially when permits and regulations are involved. It also speaks to the challenges that high-profile individuals can face in protecting their brand and business interests.
The details
The event promoting Brown's performance brand 741 was held at the private residence of Oakley founder Jim Jannard, with whom Brown has a sponsorship deal. The city of Beverly Hills initially claimed the event lacked a permit and that a permit application had been denied, but later backtracked, saying no permit was ever applied for and there were no prior violations on record for the residence. However, Brown says the city's apology is not enough, as he lost money with partners and his brand was embarrassed by the incident.
- The event was held on Saturday night, February 21, 2026.
- On Thursday, February 26, 2026, Brown discussed the incident after a Celtics game against the Golden State Warriors.
The players
Jaylen Brown
A star player for the Boston Celtics who was hosting an event for his performance brand 741.
Jim Jannard
The founder of Oakley, who hosted the event at his private residence in Beverly Hills.
Beverly Hills
The California city that shut down Brown's event, claiming it lacked a permit, before later apologizing and admitting no permit was ever applied for.
What they’re saying
“I'm not a legality type of pursuing guy, but you embarrassed my brand and my team. And I think that is unfair.”
— Jaylen Brown (ESPN)
“Even the statement that they put out, they included some stuff that wasn't true, even in the apology. So I don't think the apology is acceptable. I lost a lot of money [with our] partners, et cetera. People were making assumptions that we didn't go through the proper protocols. So, all around it's just a bad taste in my mouth. I'm extremely offended. My team is offended. I'm not sure what the conclusion is going to be. All I know is it's some bulls—.”
— Jaylen Brown (ESPN)
What’s next
Brown says he will discuss the matter with his team and decide whether to pursue legal action against the city of Beverly Hills.
The takeaway
This incident underscores the challenges that high-profile individuals can face when trying to host private events, even on private property, and the importance of clear communication and fair treatment from local governments. It also highlights how quickly a situation can escalate when there are disputes over permits and regulations.
