Black-Owned Luxury Brand High Risk Debuts Daring Fashion Week 26 Runway Show on Rodeo Drive

High Risk, a Black-owned clothing line, took over the iconic 2 Rodeo Drive address in Beverly Hills for its FW26 runway show.

Published on Feb. 17, 2026

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In celebration of Black History Month, the Black-owned luxury brand High Risk held its FW26 runway show on the iconic Rodeo Drive in Beverly Hills. The brand's CEO and designer, Tommy Duncan, transformed the famous shopping district into the backdrop for the high-fashion event, which featured African drummers, celebrity guests, and model Jeremy Meeks. High Risk, which specializes in high-end comfort wear and accessories, will sell its pieces exclusively online to reach its "global clientele."

Why it matters

The High Risk runway show on Rodeo Drive represents a significant milestone for a Black-owned luxury brand, taking over one of the most exclusive fashion districts in the world. It showcases the growing presence and influence of Black creatives and entrepreneurs in the high-end fashion industry, which has historically been dominated by white-owned brands and designers.

The details

Tommy Duncan, the CEO, creator, and designer of High Risk, transformed the iconic 2 Rodeo Drive address into the backdrop for the brand's FW26 runway show. The event featured African drummers, a VIP cocktail reception, and a star-studded audience that included celebrities like Kyle Massey, Raven-Symoné, and WNBA star Liz Cambage. Model Jeremy Meeks, known for his viral mugshot, walked the runway and helped close out the show. Duncan, a seasoned entrepreneur, says the high-quality materials and design of the High Risk brand are worth the "high risk" the brand name represents.

  • The High Risk FW26 Runway Show took place on Friday, February 14, 2026.
  • The event was held during Black History Month in the United States.

The players

High Risk

A Black-owned clothing line specializing in high-end comfort wear and accessories. The brand's name reflects the willingness of high achievers to take 'high risks' in pursuit of excellence.

Tommy Duncan

The CEO, creator, and designer of the High Risk brand. Duncan is a seasoned entrepreneur who has made millions through a wide range of ventures, with fashion and art being central to his identity.

Jeremy Meeks

A model who first gained fame after being discovered through a viral mugshot. Meeks walked the runway and helped close out the High Risk FW26 show.

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What they’re saying

“I build companies to be successful, but I'm also creative, and so I am the CEO plus the creative director.”

— Tommy Duncan, CEO and Designer, High Risk (sdvoice.info)

“Because the community that we attract, that we bind with — those with the heart to take risks are all over the world, and we're connecting with that, versus us being in one location and you have to walk past us to know us, to be invited into our brand. No, we'll go directly to you. We'll be available to everybody.”

— Tommy Duncan, CEO and Designer, High Risk (sdvoice.info)

“I'm from Detroit and coming to L.A., one thing that is different, it's special and it's hard, this is the only city in America where you cannot buy your way to the top. In L.A., you have to earn your way there through being successful at your craft. L.A. brings the most ambitious people.”

— Tommy Duncan, CEO and Designer, High Risk (sdvoice.info)

What’s next

The High Risk online store is now live at https://www.highrisk.com/, where pieces featured on the runway are available for purchase.

The takeaway

The High Risk runway show on Rodeo Drive represents a significant achievement for a Black-owned luxury brand, showcasing the growing influence and success of Black creatives and entrepreneurs in the high-end fashion industry. The brand's commitment to quality, design, and reaching a global audience through an online-only model demonstrates the innovative and ambitious spirit that defines the High Risk brand.