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Hermès Buys $400M Rodeo Drive Property
The French luxury brand quietly acquired two adjoining buildings on the famous shopping street.
Published on Feb. 15, 2026
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Hermès has been revealed as the buyer behind a record-breaking $400 million purchase of two adjoining properties on Rodeo Drive in Beverly Hills, California. The properties, totaling around 25,000 square feet, currently house luxury retailers like Tom Ford, Moncler, and Balenciaga. The sale itself was public knowledge, but the identity of the buyer was not disclosed until now.
Why it matters
This purchase marks the most expensive retail property acquisition in Beverly Hills in at least 20 years, underscoring the continued demand for prime real estate on the famous Rodeo Drive shopping district. The move also highlights Hermès' commitment to expanding its physical retail footprint in one of the world's premier luxury shopping destinations.
The details
According to people familiar with the transaction, Hermès quietly took control of the two Rodeo Drive properties last summer. The properties, located at 338 North Rodeo Drive, currently host luxury retailers Tom Ford, Moncler, and Balenciaga.
- Hermès acquired the properties in the summer of 2025.
The players
Hermès
A French luxury goods company known for its high-end handbags, accessories, and other products.
Tom Ford
An American fashion designer whose luxury brand has a retail location on the acquired Rodeo Drive properties.
Moncler
An Italian luxury outerwear brand that also has a retail location on the acquired Rodeo Drive properties.
Balenciaga
A Spanish luxury fashion house that has a retail location on the acquired Rodeo Drive properties.
The takeaway
Hermès' record-breaking $400 million purchase of prime Rodeo Drive real estate underscores the continued strength of the luxury retail market in Beverly Hills and the French brand's commitment to expanding its physical presence in one of the world's most prestigious shopping destinations.
