Vogue Magazine Sues Tiny Dog Magazine "Dogue" for Trademark Infringement

Condé Nast claims Dogue's name and branding could damage Vogue's reputation and confuse consumers.

Published on Feb. 14, 2026

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Condé Nast, the owner of Vogue magazine, has filed a lawsuit against the tiny Beverly Hills dog magazine Dogue, alleging trademark infringement. Condé Nast claims Dogue's name, layout, style, and overall appearance too closely mimic Vogue, potentially damaging the reputation of the iconic fashion publication and confusing consumers.

Why it matters

This legal battle represents a classic David and Goliath scenario, with the massive media conglomerate Condé Nast taking on a small independent magazine. The outcome could set a precedent for how large brands protect their trademarks against perceived imitation, even from niche publications.

The details

The lawsuit, filed on December 5th, asks that Dogue be shut down, its trademark application denied, and for unspecified damages. Dogue is a free online publication and available for $25 at a single Beverly Hills newsstand, while Vogue has a monthly US circulation of 1.2 million and charges $12 per issue or $12-$36 for an annual digital subscription.

  • Condé Nast filed the lawsuit against Dogue on December 5, 2026.
  • Dogue was launched by founder and editor-in-chief Oli Port in 2019.

The players

Condé Nast

The media company that owns Vogue magazine and other well-known titles such as Vanity Fair and GQ.

Vogue

The iconic fashion and lifestyle magazine owned by Condé Nast.

Dogue

A small independent dog fashion magazine based in Beverly Hills, California.

Oli Port

The founder and editor-in-chief of Dogue magazine, who produces the publication with the help of six volunteers.

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What they’re saying

“Dogue is an independent dog fashion magazine I launched in 2019. It began as a playful take on fashion culture — high fashion editorials, but for dogs.”

— Oli Port, Founder and Editor-in-Chief, Dogue

“Over six years, Dogue has grown into a community-supported creative project, producing 24 print issues, thousands of original Dogue covers, and thousands of pages of dog fashion editorial content. It has always been clearly branded, transparently authored, and rooted in humor, art, and love for dogs.”

— Oli Port, Founder and Editor-in-Chief, Dogue

“We remain committed to continuing our independent creative work and supporting the community we've built around it.”

— Oli Port, Founder and Editor-in-Chief, Dogue

What’s next

Oli Port has not indicated whether Dogue will fight the lawsuit or capitulate to Condé Nast's demands. The outcome of this case could set a precedent for how large brands protect their trademarks against perceived imitation, even from niche publications.

The takeaway

This legal battle highlights the challenges small, independent publications can face when taking on massive media conglomerates over trademark disputes. The case raises questions about creative freedom, brand protection, and the balance of power between corporate giants and grassroots ventures.