Braemar, Remington Reposition Beverly Hills Hotel

Cameo Beverly Hills joins Hilton's LXR Hotels & Resorts collection after comprehensive renovation.

Published on Feb. 4, 2026

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Braemar Hotels & Resorts acquired the former Mr. C Beverly Hills in 2021 and has now completed a comprehensive repositioning of the property, renaming it Cameo Beverly Hills and transitioning it to join Hilton's LXR Hotels & Resorts collection. The $65 million acquisition and subsequent renovation represent a strategic reset for the challenging asset, with Remington Hospitality continuing as the hotel operator.

Why it matters

The repositioning of the Cameo Beverly Hills marks an important milestone for Braemar as a publicly-traded REIT, testing its luxury strategy and partnership approach in a key gateway market. For Remington Hospitality, the successful launch of the renovated and rebranded luxury asset strengthens the company's credibility as an operator in the high-end segment.

The details

The Cameo Beverly Hills now features 138 guestrooms and suites, all with private balconies, along with a new Peruvian-Japanese fusion restaurant called Zampo designed to serve as a destination in its own right. The renovation focused on creating a warm, residential feel in the lobby and public spaces to differentiate the property from larger luxury hotels in Beverly Hills.

  • Braemar Hotels & Resorts acquired the former Mr. C Beverly Hills in 2021.
  • In 2023, it was announced the property would undergo a repositioning to join the Hilton family of brands.
  • The comprehensive repositioning of Cameo Beverly Hills to LXR Hotels & Resorts was formally announced last week in conjunction with ALIS.

The players

Braemar Hotels & Resorts

A publicly-listed REIT that acquired the former Mr. C Beverly Hills in 2021 and has now completed a comprehensive repositioning of the property.

Remington Hospitality

The hotel operator that continues to manage the Cameo Beverly Hills following the repositioning to the LXR Hotels & Resorts collection.

LXR Hotels & Resorts

Hilton's collection of unique, independent luxury properties that the Cameo Beverly Hills has joined as part of the repositioning.

Richard Stockton

President and CEO of Braemar Hotels & Resorts.

Jason Kreul

Chief Operating Officer at Remington Hospitality.

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What they’re saying

“This is a very important milestone for this asset. As a publicly-listed REIT, we're trying to achieve the best returns for our shareholders.”

— Richard Stockton, President and CEO, Braemar Hotels & Resorts (hotelmanagement.net)

“What LXR does for this hotel is allow us to maintain the independence of the Cameo brand while adding an additional demand channel that has been very successful with the luxury customer.”

— Jason Kreul, Chief Operating Officer, Remington Hospitality (hotelmanagement.net)

“It offers a very authentic Beverly Hills experience. It's residential, warm, not overly pretentious, and still walking distance to all the action. It feels like a hidden gem.”

— Richard Stockton, President and CEO, Braemar Hotels & Resorts (hotelmanagement.net)

What’s next

Braemar and Remington will closely monitor the performance of the repositioned Cameo Beverly Hills, with the goal of using it as a blueprint for potential future luxury hotel repositionings and partnerships.

The takeaway

The Cameo Beverly Hills repositioning represents a strategic reset for Braemar, testing its luxury strategy and partnership approach in a key gateway market. For Remington, the successful launch of the renovated and rebranded luxury asset strengthens the company's credibility as an operator in the high-end segment, a fast-growing part of the industry.