Charli XCX Reteams with 'The Moment' Director for Super Bowl Ad

The pop star reunites with director Aidan Zamiri and co-star Rachel Sennott for a colorful Poppi soda commercial.

Feb. 2, 2026 at 9:07pm

Got story updates? Submit your updates here. ›

Charli XCX, who is currently starring in the film 'The Moment,' has reteamed with the movie's director Aidan Zamiri and co-star Rachel Sennott to create a Super Bowl commercial for the low-calorie, low-sugar soda brand Poppi. The trio previously worked together on 'The Moment' and are reuniting for the vibrant, chaotic ad that Charli describes as a 'genuinely wild party' on set.

Why it matters

Charli XCX's involvement in a high-profile Super Bowl ad campaign further cements her status as a rising pop culture icon, building on the success of her recent film and continued musical output. The collaboration with Zamiri and Sennott also showcases the creative chemistry the trio has developed through their previous work together.

The details

The Poppi ad, which will air during the Super Bowl on February 8th, features Charli XCX and Rachel Sennott in colorful, eye-catching outfits. Behind-the-scenes photos show Rachel wielding a flamethrower, hinting at the ad's energetic and over-the-top tone that Charli describes. The pop star says the different Poppi flavors were 'delicious' and the 'vibes were pretty crazy' on set.

  • Charli XCX's film 'The Moment' premiered on January 29, 2026.
  • The Poppi Super Bowl ad will air on February 8, 2026.

The players

Charli XCX

A British pop star who is currently starring in the film 'The Moment.'

Aidan Zamiri

The director of 'The Moment' who is reuniting with Charli XCX and Rachel Sennott for the Poppi Super Bowl ad.

Rachel Sennott

An actress who co-stars with Charli XCX in 'The Moment' and is also featured in the Poppi Super Bowl ad.

Poppi

A low-calorie, low-sugar soda brand that is the focus of the Super Bowl commercial featuring Charli XCX, Aidan Zamiri, and Rachel Sennott.

Got photos? Submit your photos here. ›

What they’re saying

“I love working with Aidan and Rachel. We've done so much stuff together now. … It's just so easy to work with them, and it's always so fun.”

— Charli XCX (Cosmopolitan)

“When we were approached to do this ad for poppi, and we knew it was gonna have to be this colorful, bright, chaotic madness, I knew I wanted them to be a part of it.”

— Charli XCX (Cosmopolitan)

“To be honest, I was drinking all of the different flavors all day on set, and they were delicious. The vibes were pretty crazy, especially with Rachel having a flamethrower. It got quite hot in the room, and it really did feel like a genuinely wild party.”

— Charli XCX (Cosmopolitan)

What’s next

Fans will be able to see the results of the Poppi Super Bowl ad collaboration between Charli XCX, Aidan Zamiri, and Rachel Sennott when it airs during the big game on February 8, 2026.

The takeaway

Charli XCX's involvement in the high-profile Poppi Super Bowl ad, reuniting her with the creative team behind her recent film 'The Moment,' further solidifies her status as a rising pop culture force and showcases the strong chemistry she has developed with director Aidan Zamiri and actress Rachel Sennott through their previous collaborations.