Vegan Cinnamon Roll Shop Reopens in Berkeley After Years-Long Closure

Cinnaholic, a popular plant-based bakery, is back in its original Berkeley location after shutting down in 2023.

Apr. 10, 2026 at 7:27pm

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A bold, stylized illustration featuring a repeating pattern of a single vegan cinnamon roll with swirls of bright pink, purple, and orange frosting, conceptually representing the vibrant revival of this beloved local bakery.The return of Cinnaholic's signature vegan cinnamon rolls brings a burst of color and community spirit to Berkeley's thriving food scene.Berkeley Today

Cinnaholic, a beloved vegan cinnamon roll shop, has reopened its flagship store in Berkeley after closing down in 2023 when the building it was located in was sold. The shop, which first opened in Berkeley in 2010 and expanded across the Bay Area, shut down due to the pandemic and the building sale. Now, a new owner has brought the popular brand back to its original Berkeley location on Hearst Avenue near UC Berkeley.

Why it matters

The return of Cinnaholic is a win for Berkeley's vibrant food scene and plant-based community. As a longtime local favorite, the bakery's comeback signals resilience in the face of pandemic challenges and changing real estate. Its unique vegan offerings also cater to the growing demand for ethical, sustainable food options.

The details

Cinnaholic first opened its doors in Berkeley in 2010 and quickly gained a loyal following for its gourmet, plant-based cinnamon rolls. The bakery expanded to other Bay Area locations, but by 2023 the flagship Berkeley store had closed down after the building it occupied was sold. Now, a new owner named Shannon Zamfirescu has revived the brand, reopening the Berkeley location on April 3, 2026. The shop offers a variety of frosted vegan cinnamon rolls, including specialty flavors like the strawberry fields roll topped with marshmallows, fresh strawberries, jam, and powdered sugar. Customers can also customize their rolls with a DIY toppings bar.

  • Cinnaholic first opened in Berkeley in 2010.
  • The flagship Berkeley store closed in 2023 after the building was sold.
  • The Berkeley location reopened on April 3, 2026.

The players

Cinnaholic

A popular vegan bakery that first opened in Berkeley in 2010 and became known for its gourmet plant-based cinnamon rolls. The bakery expanded across the Bay Area but closed its flagship Berkeley location in 2023 before being revived by a new owner.

Shannon Zamfirescu

The new owner who has brought Cinnaholic back to its original Berkeley location, reopening the shop on Hearst Avenue near UC Berkeley.

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The takeaway

The return of the beloved Cinnaholic bakery to its Berkeley roots is a heartwarming story of resilience and community support for local, sustainable businesses. As the plant-based food movement continues to grow, Cinnaholic's comeback shows that there is still strong demand for unique, ethical offerings that cater to evolving consumer preferences.