Bolthouse Fresh Foods Launches Carrot Fries

New value-added product brings a fresh twist to a classic comfort food

Mar. 15, 2026 at 11:05pm

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Bolthouse Fresh Foods is introducing Bolthouse Fresh Carrot Fries, a new line of carrot-based fries available in three flavors - Classic Sea Salt, Rockin' Ranch, and Spicy Chipotle. Designed for the produce aisle, the carrot fries offer convenience, flavor, and versatility, giving retailers a fresh way to bring excitement to the carrot set and value-added vegetable section.

Why it matters

Convenient, ready-to-cook vegetables continue to be an area of growth in the produce department. Bolthouse Fresh Carrot Fries build on this momentum by providing a new carrot innovation designed for modern meal occasions, giving retailers an opportunity to expand usage and drive incremental sales in the category.

The details

Bolthouse Fresh Carrot Fries are cut from real carrots and seasoned for bold flavor, delivering a crispy, vegetable-forward twist on a familiar favorite while showcasing the natural sweetness and nutritional benefits of carrots in a convenient fry-style format. Ready in minutes in the air fryer or oven, Carrot Fries are ideal for weeknight meals, appetizers, or casual entertaining.

  • Bolthouse Fresh Carrot Fries will begin rolling out to retailers nationwide this month (March 2026).

The players

Bolthouse Fresh Foods

A trusted name in produce since 1915, Bolthouse Fresh Foods is one of North America's largest growers, packers, and distributors of fresh carrots, serving a full range of eating occasions.

Melissa Oliver

The SVP of Sales and Marketing at Bolthouse Fresh Foods.

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What they’re saying

“Carrots are one of the most versatile vegetables in the produce department, and Carrot Fries offer a new way for shoppers to enjoy them.”

— Melissa Oliver, SVP of Sales and Marketing (PRNewswire)

What’s next

The launch of Bolthouse Fresh Carrot Fries reflects the company's continued focus on bringing innovative solutions to the produce aisle while expanding how carrots are used.

The takeaway

Bolthouse Fresh Foods is introducing a new line of carrot-based fries that provide a fresh, convenient, and versatile twist on a classic comfort food, giving retailers an opportunity to drive growth in the value-added vegetable category.