Amato Joins Morris National In VP Sales Role

Confectionery industry veteran brings 35 years of experience to new position.

Published on Mar. 4, 2026

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Frank Amato has been appointed as the new vice-president of sales at Morris National, Inc., a confectionery and consumer packaged goods company based in Azusa, California. Amato brings 35 years of experience in the industry, including 14 years at The Hershey Company and most recently serving as director of sales at Just Born, Inc.

Why it matters

Amato's hiring represents an experienced industry leader joining Morris National, which could help the company accelerate distribution, enhance customer collaboration, and optimize trade investments as it looks to grow its confectionery and CPG business.

The details

In his new role, Amato will work alongside Morris National's existing vice-president of sales and marketing, Rich Clemmensen, who will continue to focus on key accounts. Amato has been active in the industry, serving on various NCA committees, and was inducted into the NCSA Candy Hall of Fame in 2019 in recognition of his contributions.

  • Amato's appointment is effective March 30, 2026.

The players

Frank Amato

A 35-year veteran of the confectionery and CPG industries, who previously worked at The Hershey Company and Just Born, Inc.

Morris National, Inc.

A confectionery and consumer packaged goods company based in Azusa, California.

Rich Clemmensen

The current vice-president of sales and marketing at Morris National, who will continue to focus on key accounts.

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The takeaway

Amato's hiring represents an experienced industry leader joining Morris National, which could help the company accelerate distribution, enhance customer collaboration, and optimize trade investments as it looks to grow its confectionery and CPG business.