Protest and March Planned in Atascadero on March 28

North County groups join nationwide day of action against 'No Kings'

Published on Mar. 2, 2026

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A rally, march, and community gathering are scheduled for March 28 in Atascadero as part of a coordinated nationwide day of action known as No Kings 3. The North San Luis Obispo County event will run from 10 a.m. to early afternoon with multiple activities, including a protest and car rally, a march through downtown Atascadero, and a community gathering in Sunken Gardens.

Why it matters

The nationwide mobilization is expected to draw 11 million participants across all 50 states, with more than 10,000 participants anticipated across San Luis Obispo County events. The Atascadero event is part of a larger movement to build neighbor-to-neighbor connections and draw more people into community activism.

The details

The North County event is sponsored by several local activist groups, including Indivisible North SLO County, Indivisible Rapid Response Team SLO, Avila Beach Indivisible, Atascadero Democratic Club, and Paso Robles Democratic Club. The event will feature decorated cars, costumes, games for children, and food trucks.

  • The protest and car rally will begin at 10 a.m. at El Camino Real and Morro Road in Atascadero.
  • The march through downtown Atascadero is scheduled for 11 a.m.
  • The community gathering will take place at noon in Sunken Gardens at 6005 Lewis Ave.

The players

Cindy Lewis

A representative of Indivisible North SLO County.

Linda M. Baker

A representative for the North County event.

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What they’re saying

“We're building on the incredible community participation we saw in No Kings 1. March 28 events are decentralized around the county – downtown SLO, North County, South County, and Cambria. Together, there's room for more people to attend, reflecting the growth in this movement.”

— Cindy Lewis, Indivisible North SLO County (atowndailynews.com)

“Community events build neighbor-to-neighbor connection and draw more people into the movement. The Atascadero event is family-friendly and fun while making a powerful statement about what we value as a community.”

— Linda M. Baker, North County event representative (atowndailynews.com)

What’s next

The flagship event will take place in Minneapolis-St. Paul, where the Twin Cities Coalition stated, 'Caring for our neighbors is a way of life.' Organizers said that approach reflects the neighbor-to-neighbor organizing taking place at events nationwide.

The takeaway

The Atascadero protest and march are part of a larger nationwide movement to build community connections and activism, with over 10,000 participants expected across San Luis Obispo County. The event aims to bring people together through family-friendly activities while making a statement about the values of the local community.