Mowi Brings New Salmon Products to Expo West 2026

World's largest farm-raised salmon supplier to showcase hot honey and Norwegian burger innovations at industry's defining natural and organic event.

Published on Feb. 24, 2026

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Mowi, the world's largest supplier of farm-raised salmon, is gearing up for Expo West 2026, the industry's defining event for natural and organic professionals. Taking place March 3-6 in Anaheim, California, Mowi will be showcasing accessible premium salmon products and innovations from the MOWI brand and Ducktrap, including MOWI Fjord Norwegian Salmon Burgers and Ducktrap Hot Honey Atlantic Salmon.

Why it matters

As salmon consumption continues to grow in the U.S., Expo West allows Mowi to showcase how it is delivering a healthy and affordable premium protein through innovation, highlighting the versatility of its salmon products for the natural and organic food industry.

The details

Mowi's booth at Expo West 2026 (booth number N1641) will feature chef-led salmon preparation demonstrations and sampling to highlight the ease and versatility of its products. The booth has been expanded to accommodate more product innovations, including the new MOWI Fjord Norwegian Salmon Burgers and Ducktrap Hot Honey Atlantic Salmon.

  • Expo West 2026 will take place March 3-6 in Anaheim, California.
  • Mowi will be exhibiting at the event in booth N1641.

The players

Mowi

The world's largest supplier of farm-raised salmon and a recognized sustainable protein producer.

Ducktrap

A Mowi brand that has been producing smoked seafood products for over 40 years.

Alex Trim

A Michelin-trained chef who will be preparing salmon dishes at the Mowi booth to showcase the versatility and ease of preparation of Mowi's products.

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What they’re saying

“Expo West is the perfect opportunity for Mowi to connect with retailers, buyers, and key partners across the natural and organic food industry while continuing to strengthen our position as a food company first. As salmon consumption continues to grow in the U.S., this food industry show allows us to showcase how Mowi is delivering a healthy and affordable premium protein through innovation—from MOWI farm-raised Atlantic salmon and Ducktrap smoked fish products to chef-led inspiration that highlights the versatility of our salmon.”

— Diana Dumet, Senior Director of Marketing & Category at Mowi CP of Americas (stocktitan.net)

What’s next

Expo West 2026 will take place March 3-6 in Anaheim, California, where Mowi will be exhibiting its latest salmon products and innovations at booth N1641.

The takeaway

Mowi's presence at Expo West 2026 demonstrates the company's commitment to delivering innovative and versatile salmon products to the growing natural and organic food market in the United States.