BOBA CHiC to Debut Plant-Based Innovations and Award-Winning Functional Beverages at Expo West 2026

The global bubble tea brand is shifting the narrative from indulgence to "functional indulgence" with new retail-ready solutions.

Published on Feb. 11, 2026

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BOBA CHiC, the global trendsetter in bubble tea innovation, announced its strategic showcase at the Natural Products Expo West (NPEW) 2026. The brand will unveil its latest retail-ready solutions, including the Milky Pop! Series, a Gen Z-focused plant-based tea latte, and other award-winning functional beverages like GABA Black Rice Amazake. BOBA CHiC is also introducing ambient-temperature instant boba and pre-mixed syrups to combat the global labor shortage and help retailers deliver consistent, barista-quality beverages with zero specialized training.

Why it matters

As the plant-based market evolves, BOBA CHiC is positioning itself to capitalize on the growing demand for functional, clean-label beverages that cater to health-conscious consumers. By optimizing its supply chain for retail efficiency and focusing on functional ingredients, the brand is helping its global partners stay ahead of the curve in the competitive bubble tea market.

The details

BOBA CHiC's key innovations for 2026 include the Milky Pop! Series, a plant-based tea latte that meets the rising demand for dairy-free, low-calorie retail options, and the GABA Black Rice Amazake, an A.A. Taste Award-winning superfood drink that utilizes natural fermentation to provide relaxation benefits. The brand is also introducing ambient-temperature instant boba and pre-mixed syrups to combat the global labor shortage and allow retailers to deliver consistent, barista-quality beverages with zero specialized training. All featured products emphasize transparency, sustainability, and the removal of artificial preservatives, aligning with the core values of the Natural Products community.

  • BOBA CHiC will showcase its innovations at the Natural Products Expo West 2026, which will be held from March 4 - March 6, 2026.
  • The brand's booth will be located at Hall A, Booth 498A of the Anaheim Convention Center in California.

The players

BOBA CHiC

A premier beverage solution provider from Taiwan, operating in over 60 countries and specializing in R&D and global supply chain management. The brand empowers retailers with innovative, high-quality, and easy-to-implement bubble tea and functional drink systems.

Empire Eagle Food Co., Ltd.

The parent company of BOBA CHiC, a global trendsetter in bubble tea innovation.

Mindy Jen

The Brand Director of BOBA CHiC.

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What they’re saying

“We are bridging the gap between indulgence and wellness, proving that authentic boba can be both plant-based and functional for the global retail market.”

— BOBA CHiC CMO

What’s next

BOBA CHiC will showcase its latest innovations at the Natural Products Expo West 2026, which will be held from March 4 - March 6, 2026 at the Anaheim Convention Center in California.

The takeaway

BOBA CHiC's focus on plant-based, functional, and clean-label beverages positions the brand to capitalize on the growing demand for healthier and more sustainable options in the bubble tea market. By optimizing its supply chain and introducing innovative solutions, the brand is helping its global partners stay ahead of the curve and meet the evolving needs of health-conscious consumers.