BOBA CHiC to Debut Plant-Based Innovations and Award-Winning Functional Beverages at Expo West 2026

BOBA CHiC Unveils Plant-Based "Milky Pop!" and Award-Winning Functional Beverages for Global Retailers

Published on Feb. 11, 2026

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BOBA CHiC, the global trendsetter in bubble tea innovation, announced its strategic showcase at the Natural Products Expo West (NPEW) 2026. The brand will unveil its latest retail-ready solutions, including the Milky Pop! Series, a Gen Z-focused plant-based tea latte, and the GABA Black Rice Amazake, an award-winning superfood drink. BOBA CHiC is also introducing ready-to-use solutions and emphasizing clean label commitments to combat the global labor shortage and meet the demands of health-conscious consumers.

Why it matters

As the plant-based market evolves, BOBA CHiC is shifting the narrative from indulgence to "functional indulgence," catering to the rising demand for dairy-free, low-calorie retail options and the "stress-relief" consumer segment. The brand's focus on functional ingredients, transparency, and sustainability aligns with the core values of the Natural Products community, positioning BOBA CHiC as a leader in the next wave of beverage trends.

The details

BOBA CHiC's key innovations for 2026 include the Milky Pop! Series, a plant-based tea latte, and the GABA Black Rice Amazake, an award-winning superfood drink that utilizes natural fermentation to provide relaxation benefits. The brand is also introducing ready-to-use solutions, such as ambient-temperature instant boba and pre-mixed syrups, to combat the global labor shortage and allow retailers to deliver consistent, barista-quality beverages with zero specialized training. All featured products emphasize transparency, sustainability, and the removal of artificial preservatives, aligning with the core values of the Natural Products community.

  • BOBA CHiC will showcase its innovations at the Natural Products Expo West 2026, which will take place from March 4 - March 6, 2026.
  • The brand's booth will be located at Hall A, Booth 498A.

The players

BOBA CHiC

A premier beverage solution provider from Taiwan, operating in over 60 countries and specializing in R&D and global supply chain management. The brand empowers retailers with innovative, high-quality, and easy-to-implement bubble tea and functional drink systems.

Mindy Jen

The Brand Director of BOBA CHiC.

Empire Eagle Food Co., Ltd.

The parent company of BOBA CHiC.

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What they’re saying

“We are bridging the gap between indulgence and wellness, proving that authentic boba can be both plant-based and functional for the global retail market.”

— BOBA CHiC CMO (EINPresswire.com)

“Our mission at Expo West is to prove that bubble tea can be a pillar of the health-conscious lifestyle. By optimizing our supply chain for retail efficiency and focusing on functional ingredients like black rice, we are helping our global partners capitalize on the next wave of beverage trends.”

— Mindy Jen, Brand Director of BOBA CHiC (EINPresswire.com)

What’s next

BOBA CHiC will showcase its latest innovations at the Natural Products Expo West 2026, which will take place from March 4 - March 6, 2026 at the Anaheim Convention Center in California.

The takeaway

BOBA CHiC is positioning itself as a leader in the next wave of beverage trends by bridging the gap between indulgence and wellness. The brand's focus on plant-based, functional, and clean-label innovations aligns with the growing demand for health-conscious lifestyle choices, allowing its global retail partners to capitalize on these emerging market opportunities.