Bargain Chains Expand as Department Stores Struggle

Ross and T.J. Maxx open new stores amid economic uncertainty and inflation

Mar. 28, 2026 at 12:55pm

As major malls and department stores close, discount retailers like Ross Dress for Less are expanding their footprint by opening new locations. Shoppers are seeking savings amid economic anxiety and rising prices, benefiting bargain chains that offer designer brands at discounted prices.

Why it matters

The growth of off-price retailers like Ross and T.J. Maxx reflects a broader shift in consumer behavior as inflation and economic uncertainty lead shoppers to prioritize value over brand prestige. This trend has major implications for the future of traditional retail, as department stores continue to lose market share to more nimble discount chains.

The details

At a new Ross store in Alhambra, California, customer Liz Lopez was thrilled to find a Dolce & Gabbana purse at a discounted price. Lopez, a regular Ross shopper, takes advantage of the store's senior discounts on Tuesdays. The Dublin-based chain is one of several bargain retailers rapidly expanding their footprint as major malls and department stores shutter locations.

  • The new Ross store in Alhambra, California opened recently.

The players

Liz Lopez

A regular customer at Ross Dress for Less who was shopping at the chain's new Alhambra location.

Ross Dress for Less

A discount retail chain that is rapidly expanding its number of stores as traditional department stores struggle.

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What they’re saying

“I come on Tuesdays for the senior discounts. I always find good deals.”

— Liz Lopez, Ross customer

The takeaway

The growth of off-price retailers like Ross and T.J. Maxx highlights a fundamental shift in consumer behavior as shoppers prioritize value over brand prestige in the face of economic uncertainty. This trend poses an existential threat to traditional department stores, which must adapt quickly to survive.