Discount Retailer Ross Expands Amid Inflation Woes

As shoppers look to save, bargain brands like Ross Dress for Less are thriving and opening new stores across California.

Mar. 23, 2026 at 11:08am

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As big malls and department stores close, bargain-basement brands like Ross Dress for Less are booming. Economic anxiety and inflation have shoppers searching for savings, and discount retailers like Ross are capturing market share by attracting customers away from struggling mainstream retail chains. This year, Ross plans to open 110 new outlets across the country, after 90 last year. Other discount outlets, including T.J. Maxx, Dollar General, Nordstrom Rack and Five Below, are also expanding to capitalize on tough times.

Why it matters

The rise of discount retailers like Ross highlights the shift in consumer behavior as shoppers prioritize affordability and value amid economic uncertainty. This trend is putting pressure on traditional department stores, which are closing locations, while bargain brands are thriving and growing their footprint.

The details

Ross Stores Inc., the parent company of Ross Dress for Less, plans to open 110 new outlets this year after 90 new locations in 2025. Other discount chains like T.J. Maxx, Dollar General, Nordstrom Rack and Five Below are also rapidly expanding to meet the demand for affordable shopping options. Shoppers are visiting a broader spectrum of discount retailers to find lower prices, as affordability remains a core focus amid high inflation.

  • In 2025, Ross Stores Inc. opened 90 new outlets.
  • This year, Ross Stores Inc. plans to open 110 new outlets across the country.

The players

Ross Stores Inc.

The Dublin-based parent company of Ross Dress for Less and other discount retail chains.

Jim Conroy

The Chief Executive Officer of Ross Stores Inc.

Liz Lopez

A shopper at the new Ross store in Alhambra, California.

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What they’re saying

“The share shift is more from mainstream retail, department stores and other places like that.”

— Jim Conroy, Chief Executive Officer, Ross Stores Inc.

“I come on Tuesdays for the senior discounts. I always find good deals.”

— Liz Lopez

The takeaway

The rapid expansion of discount retailers like Ross Dress for Less highlights the shifting consumer landscape, as shoppers prioritize affordability and value over traditional retail experiences. This trend is putting pressure on department stores while bargain brands thrive, underscoring the need for retailers to adapt to the changing economic conditions and consumer preferences.