Seneca Foods Acquires Green Giant Frozen Vegetable Line

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Fairport-based Seneca Foods has completed the purchase of Green Giant's U.S. frozen product line from B&G Foods. The acquisition includes the brand's intellectual property, frozen inventory, and a vegetable processing plant in Yuma, Arizona. This follows Seneca's 2023 purchase of Green Giant's U.S. shelf-stable vegetable line, allowing the company to reunite the iconic brand's frozen and shelf-stable offerings.

Why it matters

The combined operations will expand Seneca's presence in the growing frozen foods market, which has seen increased consumer demand in recent years. The deal also allows Seneca to fully control the Green Giant brand, which is a well-recognized name in the vegetable category.

The details

Seneca Foods, a leading producer of canned and frozen fruits and vegetables, has acquired the U.S. frozen product line of the iconic Green Giant brand from B&G Foods. The deal includes the brand's intellectual property, frozen inventory, and a vegetable processing plant located in Yuma, Arizona.

• Seneca Foods completed the acquisition on March 13, 2026.
• Seneca previously acquired Green Giant's U.S. shelf-stable vegetable line in 2023.

What’s next

Seneca Foods plans to integrate the newly acquired Green Giant frozen operations into its existing business, allowing the company to offer a comprehensive portfolio of Green Giant products to consumers.