Genius Monkey Announces Partnership with CTM for Programmatic Call Tracking

The integration allows advertisers to connect programmatic ad impressions to offline phone call conversions.

Apr. 8, 2026 at 7:36am

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A high-end, photorealistic studio still-life photograph featuring a sleek, modern smartphone, a stylized call tracking dashboard, and a few geometric shapes made of polished metal and glass, arranged elegantly on a clean, monochromatic background to represent the abstract concept of advanced call tracking and multi-touch attribution in programmatic advertising.A modern, minimalist still life captures the seamless integration of programmatic data and advanced call tracking, enabling advertisers to better understand the true impact of their digital campaigns.Tempe Today

Genius Monkey, a programmatic advertising platform, has announced a new strategic partnership and integration with CTM, a leading call tracking and conversation analytics platform. This integration allows Genius Monkey to pass impression-level data directly to CTM, enabling advertisers to attribute phone call conversions back to specific programmatic ad impressions, even without a click-through. The partnership aims to provide advertisers with more comprehensive attribution reporting across channels and a clearer picture of what drives inbound calls and qualified leads.

Why it matters

Historically, advertisers have struggled to connect programmatic ad impressions to offline conversions like phone calls, relying heavily on last-touch attribution models. This new integration addresses a key gap in digital advertising measurement by providing visibility into post-impression call conversions, allowing advertisers to make more informed optimization decisions and better understand the true impact of their programmatic campaigns.

The details

Through this integration, Genius Monkey can now push impression-level data directly into CTM's platform. As a result, CTM can identify when a user who was served a programmatic ad later visits a website and places a call, without requiring click-based tracking or dynamic phone number insertion. This behind-the-scenes integration allows for impression-to-call attribution, multi-touch visibility inside the CTM interface, accurate conversion scoring within the Genius Monkey dashboard, and more comprehensive attribution reporting across channels.

  • The partnership and integration were announced on April 7, 2026.

The players

Genius Monkey

A leading programmatic advertising platform and meta-DSP that specializes in delivering scalable digital campaigns with transparent reporting and outcome-based optimization.

CTM

A premier call tracking and conversation analytics platform that enables marketers to measure, attribute, and optimize inbound calls and form fills using advanced multi-touch attribution capabilities.

Jeremy Hudgens

The CEO of Genius Monkey.

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What they’re saying

“Advertisers have long relied on last-touch attribution models that fail to tell the full story. By combining Genius Monkey's impression-level programmatic data with CTM's advanced multi-touch attribution capabilities, we're giving marketers a clearer picture of what actually drives inbound calls and qualified leads.”

— Jeremy Hudgens, CEO of Genius Monkey

What’s next

The partnership and integration are now live, allowing existing Genius Monkey and CTM customers to activate the combined capabilities within their respective platforms.

The takeaway

This integration represents a significant advancement in marketing measurement, as advertisers can now connect programmatic ad impressions to offline actions like phone calls. By providing more comprehensive attribution across channels, Genius Monkey and CTM are setting a new benchmark for transparency, accountability, and performance optimization in programmatic advertising.