Genius Monkey Announces Programmatic Integration with CTM

New partnership delivers first-of-its-kind impression-to-call attribution capabilities.

Apr. 7, 2026 at 9:39pm

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A highly detailed, glowing 3D illustration of a futuristic, neon-lit data center or server rack, representing the advanced technology infrastructure powering the programmatic advertising and call tracking integration. The image features recognizable physical tech elements like circuit boards, cables, and cooling fans, all illuminated by vibrant cyan and magenta lights, conceptually illustrating the convergence of digital and physical technologies to enable more comprehensive marketing attribution.The seamless integration of Genius Monkey's programmatic data and CTM's call tracking capabilities illuminates a new frontier in marketing measurement and attribution.Tempe Today

Genius Monkey, a leading programmatic advertising platform, has announced a new strategic integration and partnership with CTM, a premier call tracking and conversation analytics platform. This integration allows Genius Monkey to push impression-level data directly into CTM, enabling advertisers to attribute calls to digital campaigns even without a click-through, providing more comprehensive attribution reporting across channels.

Why it matters

As privacy standards evolve and click-based tracking becomes increasingly limited, the ability to connect impressions to offline actions like phone calls represents a major advancement in marketing measurement. This integration gives advertisers a clearer picture of what actually drives inbound calls and qualified leads, moving beyond last-touch attribution models.

The details

Through this new integration, Genius Monkey can now push impression-level data directly into CTM. As a result, CTM can identify when a user who was served a programmatic ad later visits a website and calls, without requiring visible number swapping or front-end tracking methods. This behind-the-scenes integration allows for impression-to-call attribution, multi-touch visibility inside the CTM user interface, accurate conversion scoring within the Genius Monkey dashboard, and more comprehensive attribution reporting across channels.

  • The partnership and integration were announced on April 7, 2026.

The players

Genius Monkey

A leading programmatic advertising platform and meta-DSP that leverages advanced targeting, data science, and cross-channel media execution to drive measurable performance for brands across the United States.

CTM

A leading call tracking and conversation analytics platform that helps businesses attribute and optimize marketing performance through advanced multi-touch attribution, automation, and detailed call insights.

Jeremy Hudgens

CEO of Genius Monkey.

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What they’re saying

“Advertisers have long relied on last-touch attribution models that fail to tell the full story. By combining Genius Monkey's impression-level programmatic data with CTM's advanced multi-touch attribution capabilities, we're giving marketers a clearer picture of what actually drives inbound calls and qualified leads.”

— Jeremy Hudgens, CEO of Genius Monkey

What’s next

The partnership and integration are now live, allowing existing CTM customers to activate programmatic advertising directly within their ecosystem, and current Genius Monkey advertisers to seamlessly enable CTM's call tracking, attribution modeling, and conversation analytics capabilities.

The takeaway

This integration between Genius Monkey and CTM represents a significant advancement in marketing measurement, providing advertisers with a more comprehensive and accurate understanding of the customer journey and the drivers of offline conversions like phone calls. As the digital landscape continues to evolve, this type of cross-channel attribution will become increasingly crucial for brands to optimize their marketing efforts and drive measurable results.