Sedona Tourism Manager to Speak at KSB Event

Andrew Grossman will discuss the city's evolving approach to destination management.

Apr. 3, 2026 at 4:04am

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A bold, geometric illustration in the Art Deco style, featuring sweeping, airbrushed gradients of red, orange, and purple hues. The composition depicts the towering, iconic red rock formations of Sedona in a stylized, monumental perspective, capturing the grand scale and natural beauty of the city's landscape.Sedona's striking natural landscape takes center stage in the city's evolving approach to sustainable tourism management.Sedona Today

The City of Sedona's Tourism Manager, Andrew Grossman, will be the featured speaker at the next Preserving the Wonder™ Speaker Series event hosted by Keep Sedona Beautiful on April 15, 2026. Grossman will discuss how Sedona has been rethinking its tourism strategy to balance a thriving visitor economy with protecting the city's natural environment and quality of life for residents.

Why it matters

As communities across the U.S. grapple with the challenges and opportunities of tourism, Sedona's approach to destination management offers insights into how cities can evolve their tourism strategies to be more sustainable and community-focused.

The details

Grossman, who has previously led tourism initiatives at the state level in Oregon and Colorado, will share how Sedona established an official Destination Marketing and Management Organization in 2023 to oversee all aspects of the city's tourism efforts. He will explore the national shift toward destination management and stewardship, and how Sedona is working to balance economic benefits with environmental and community impacts.

  • The Preserving the Wonder™ Speaker Series event will take place on Wednesday, April 15, 2026 at 5:00 pm.
  • Doors will open at 4:30 pm.

The players

Andrew Grossman

The Tourism Manager for the City of Sedona, where he oversees the city's Destination Marketing and Management Organization. Grossman has a strong background in destination management and tourism product development, previously leading state-level initiatives at Travel Oregon and the Colorado Tourism Office.

Keep Sedona Beautiful

A non-profit organization that has been dedicated to protecting and enhancing the scenic beauty and natural environment of Sedona and the Verde Valley for over 50 years. They host the monthly Preserving the Wonder™ Speaker Series.

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What they’re saying

“Over the past two decades, communities across the United States have been rethinking the role of tourism, moving beyond traditional marketing toward strategies that support local quality of life and protect the character of the places people love to visit.”

— Andrew Grossman, Tourism Manager, City of Sedona

What’s next

The public is invited to attend the free Preserving the Wonder™ Speaker Series event on April 15, 2026 to hear Andrew Grossman's presentation and participate in the discussion.

The takeaway

Sedona's approach to destination management offers a model for how cities can evolve their tourism strategies to balance economic benefits with environmental and community impacts, ensuring the long-term sustainability of the local tourism industry.