Hoda Kotb Hosts First-Ever Joy 101 Wellness Retreat

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Hoda Kotb, the co-anchor of NBC's Today show, took a brief break from the morning program last week to host the first-ever retreat for her wellness company, Joy 101, in Scottsdale, Arizona. The three-day event from March 13-15 was documented on the brand's official Instagram page, which offered a glimpse into the activities and experiences shared by attendees.

Why it matters

Kotb's wellness company, Joy 101, is an extension of her public persona as an inspirational figure who promotes self-care and positivity. The launch of the inaugural retreat signals the company's growth and Kotb's continued efforts to share her wellness philosophies with a wider audience beyond her television platform.

The details

The Joy 101 retreat took place over three days in Scottsdale, Arizona, where attendees participated in various wellness-focused activities and experiences. The event's Instagram page shared a montage of clips highlighting some of the retreat's programming, though specific details about the activities were not provided.

• Hoda Kotb missed the Thursday, March 12, and Friday, March 13 episodes of the Today show to travel to Scottsdale for the retreat.
• The Joy 101 retreat took place from Friday, March 13 through Sunday, March 15, 2026.

What’s next

Hoda Kotb and the Joy 101 team are expected to continue hosting wellness retreats in the future, building on the success of their inaugural event in Scottsdale.