Troon Launches Access, Ushering In A New Era In Golf Rewards

New platform brings together tee time booking, subscription savings, loyalty rewards, and e-commerce into one connected experience.

Mar. 12, 2026 at 7:04pm

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Troon, the leader in golf and club-related hospitality services, has announced the launch of Access, a fully integrated golf ecosystem that combines tee time booking, subscription savings, loyalty rewards, and e-commerce into one connected platform. Access is designed to reward golfers for their loyalty while making it easier than ever to book, play, earn, and shop.

Why it matters

The launch of Access represents Troon's effort to modernize the golf experience and provide golfers with a more seamless and rewarding digital platform. By integrating booking, rewards, and commerce, Troon aims to deepen golfer loyalty and deliver expanded value across every stage of the playing experience.

The details

Access is comprised of four core components: a tee time booking engine at GolfWithAccess.com, a free rewards program called Access Loyalty, a paid subscription offering known as Access Premium, and an integrated online retail experience called the Access Shop. Together, these elements create a unified digital experience where every round played and every dollar spent contributes to meaningful rewards. More than 200 courses currently participate in the Access ecosystem, including premier destinations such as Kapalua Golf, Pronghorn Golf Club, and Troon North Golf Club.

  • Access was launched on March 12, 2026.

The players

Troon

The world's largest golf and golf-related hospitality management company, providing services at locations in 45-plus states and 40-plus countries.

Tim Schantz

The President and CEO of Troon.

Jeff Ma

The Chief Digital Officer of Troon.

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What they’re saying

“Access represents the future of how golfers and courses grow together. Golfers want meaningful savings, flexible rewards, and a seamless digital experience. Courses want sustained demand, repeat play, and deeper customer relationships. Access aligns those priorities within one connected ecosystem. By rewarding golfers for engaging within our network, we're not only enhancing the consumer experience, we're building a long-term growth engine that supports the performance and vitality of the courses we manage.”

— Tim Schantz, President and CEO of Troon (PRNewswire)

“Today's golfers expect convenience and flexibility. With Access, you can book a tee time, invite your playing partners, earn points automatically, and apply those points toward your next round, all in one place. It removes friction and makes loyalty part of the booking experience itself.”

— Jeff Ma, Chief Digital Officer of Troon (PRNewswire)

What’s next

Troon plans to continue expanding the network of courses participating in the Access ecosystem, both inside and outside of its own management portfolio.

The takeaway

The launch of Access represents Troon's effort to modernize the golf experience by integrating booking, rewards, and commerce into a seamless digital platform. This move aims to deepen golfer loyalty and deliver more value across the entire playing experience.