PXG Signs Olivia Cowan as Newest LPGA Tour Professional

Cowan brings a modern, performance-first mindset to the PXG team

Published on Feb. 11, 2026

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PXG, the golf equipment and apparel company, has announced the addition of Olivia Cowan to its LPGA Tour roster. Cowan, a proven international competitor and respected presence on tour, will represent PXG alongside other top players like Céline Boutier, Megan Khang, and Auston Kim. PXG Founder and CEO Bob Parsons praised Cowan's focus, motivation, and commitment to performance, stating that she is the kind of athlete they want representing the brand.

Why it matters

Cowan's signing strengthens PXG's presence in the women's game, as the brand continues to invest in top talent. Her thoughtful approach to preparation and competition aligns with PXG's focus on innovation, athlete-led product development, and custom fitting, which the company believes helps golfers of every level play with more confidence and enjoyment.

The details

As part of the partnership, Cowan will compete with a full bag of PXG equipment, including drivers, fairway woods, hybrids, irons, wedges, and a putter. She will also wear PXG Apparel, which she says makes her feel 'put together and comfortable' whether practicing or competing.

  • PXG announced Cowan's signing on February 11, 2026.

The players

Olivia Cowan

A proven international competitor and respected presence on the LPGA Tour who brings a modern, performance-first mindset to the PXG team.

Bob Parsons

The Founder and CEO of PXG, who praised Cowan's focus, motivation, and commitment to performance, stating that she is the kind of athlete they want representing the brand.

Céline Boutier

An LPGA Tour player who is also part of PXG's roster of professionals.

Megan Khang

An LPGA Tour player who is also part of PXG's roster of professionals.

Auston Kim

An LPGA Tour player who is also part of PXG's roster of professionals.

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What they’re saying

“Olivia is exactly the kind of athlete we want representing PXG. She's focused, motivated, and always looking ahead. She believes in the importance of custom fitting, understands performance, and brings authenticity to everything she does. We're proud to welcome her to the PXG Troops.”

— Bob Parsons, PXG Founder and CEO (businessinsider.com)

“A PXG fitting removes uncertainty and lets me focus on playing my best. The clubs are built for my swing, not the other way around, and that's huge at the tour level and just as meaningful for golfers of every ability.”

— Olivia Cowan (businessinsider.com)

“PXG Apparel makes me feel put together and comfortable, whether I'm practicing or competing. The fit is modern without feeling restrictive, which I really appreciate.”

— Olivia Cowan (businessinsider.com)

The takeaway

Olivia Cowan's signing with PXG further strengthens the brand's presence in the women's game, as they continue to attract top talent who align with their focus on innovation, custom fitting, and performance. Cowan's thoughtful approach to preparation and competition, combined with PXG's commitment to helping golfers of all levels play with more confidence and enjoyment, make this a promising partnership for both the player and the brand.