Women-Owned Businesses in Phoenix Shine During Final Four

Brewery and sports bar use women's basketball spotlight to highlight inclusive spaces and female entrepreneurship.

Apr. 3, 2026 at 3:55am

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A fractured, multi-perspective painting capturing the energy and movement of a women's basketball game, with sharp geometric shapes in a vibrant color palette conceptually representing the empowerment of women-owned businesses during the Final Four tournament.The Final Four spotlight empowers women-owned businesses to showcase their inclusive visions for the future of sports and entrepreneurship.Phoenix Today

The NCAA women's Final Four tournament in Phoenix is creating opportunities for local women-owned businesses like Greenwood Brewing and Title 9 Sports Grill to showcase their work and missions of inclusivity in male-dominated industries. The brewery owner and sports bar owner are using the national spotlight on women's sports to highlight their efforts to build welcoming spaces and empower the next generation of female entrepreneurs.

Why it matters

The Final Four provides a rare national platform to showcase women-owned businesses, which remain underrepresented in traditionally male-dominated fields like brewing and sports. These businesses are using the opportunity to challenge industry norms, attract new customers, and inspire other women to pursue entrepreneurship.

The details

Megan Greenwood, the owner of Greenwood Brewing, said her brewery aims to make beer approachable for all, including the over 85% of women beer drinkers who feel underrepresented in the industry. Audrey Corley, the owner of Title 9 Sports Grill, has faced challenges as a woman in the male-dominated sports bar business, but is proud to have built a community space that celebrates women's athletics.

  • The NCAA women's Final Four tournament is taking place in Phoenix in 2026.

The players

Megan Greenwood

The owner of Greenwood Brewing, a Phoenix brewery that aims to make beer approachable for all, including women who often feel underrepresented in the industry.

Audrey Corley

The owner of Title 9 Sports Grill, a Phoenix sports bar that celebrates women's athletics and has built a community space in a traditionally male-dominated industry.

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What they’re saying

“'Beer is the most approachable beverage. I wanted to really bring it back to that root of beer is for everyone.'”

— Megan Greenwood, Brewery Owner

“'We're here, and we're here to play, and we're here to compete. And I think it's time that it's respected.'”

— Audrey Corley, Sports Bar Owner

What’s next

The Final Four tournament will continue to shine a spotlight on women's sports and women-owned businesses in Phoenix through the end of the event.

The takeaway

The women-owned businesses in Phoenix are using the national attention on the Final Four to challenge industry norms, build inclusive spaces, and inspire the next generation of female entrepreneurs in traditionally male-dominated fields.