SupplySide Announces Two New Events for 2027

The trade show organizer is expanding with SupplySide Connect Madison and SupplySide West Chicago.

Apr. 1, 2026 at 6:00pm

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Informa Markets' SupplySide, a leading trade show organizer for the health and nutrition industry, has announced plans to launch two new events in 2027: SupplySide Connect Madison and SupplySide West Chicago. The new shows will complement the company's flagship SupplySide West event held annually in Las Vegas.

Why it matters

The expansion of SupplySide's event portfolio reflects the continued growth and importance of the health and nutrition industry. By adding regional shows in Madison, Wisconsin and Chicago, Illinois, SupplySide is positioning itself to better serve key Midwest markets and provide more opportunities for industry professionals to connect, network, and discover new products and trends.

The details

The new SupplySide Connect Madison event will take place in April 2027, while SupplySide West Chicago is scheduled for September 2027. Both shows will feature the same mix of educational sessions, product showcases, and networking opportunities that have made SupplySide West a must-attend event for the industry.

  • SupplySide Connect Madison will launch in April 2027.
  • SupplySide West Chicago will launch in September 2027.

The players

Informa Markets

The parent company of SupplySide and organizer of the new events.

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What they’re saying

“We're excited to bring the SupplySide experience to new markets and provide even more opportunities for our community to come together, learn, and discover.”

— Jon Benninger, Vice President, SupplySide

The takeaway

The expansion of SupplySide's event portfolio demonstrates the continued growth and importance of the health and nutrition industry, as the organizer looks to better serve key Midwest markets and provide more opportunities for industry professionals to connect, network, and discover new products and trends.