Lofty Introduces Homeowner Agent to Proactively Deliver Seller Leads

New AI-powered tool automatically nurtures homeowners to generate listing opportunities for real estate agents.

Apr. 1, 2026 at 7:27pm

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Lofty, a real estate technology company, has launched Homeowner Agent, an AI-powered tool that automatically monitors an agent's existing database, identifies homeowners with selling intent, and proactively nurtures them with personalized market insights until they are ready to list their home. Homeowner Agent is part of Lofty's agentic AI operating system (Lofty AOS) and aims to help agents generate more seller leads without additional effort or expense.

Why it matters

The real estate industry has long struggled with the challenge of identifying and nurturing potential seller leads. Homeowner Agent addresses this by using AI to automatically analyze an agent's existing database, classify leads based on selling intent, and provide personalized outreach to keep the agent top of mind. This can help agents unlock listing opportunities that would otherwise go unnoticed and streamline the seller lead process.

The details

Homeowner Agent is designed to work within an agent's existing CRM, requiring no additional tools, integrations, or logins. The AI-powered system monitors leads, understands selling intent, and automatically sends personalized market and property insights to homeowners until they are ready to take action. This includes providing data-driven information such as estimated home value, equity position, and potential net sale. Homeowner Agent also classifies leads based on selling intent and escalates them automatically based on behavioral signals, ensuring agents know who to call and when.

  • Lofty announced the launch of Homeowner Agent on April 1, 2026.
  • Lofty is hosting a webinar on Monday, April 6th to showcase the power of Homeowner Agent.

The players

Lofty Inc.

A real estate technology company that is transforming how the industry leverages AI. Lofty is the creator of the Agentic AI Operating System (Lofty AOS), which includes the new Homeowner Agent tool.

Andrew Wild

The Vice President of Growth at Lofty, who stated that Homeowner Agent extends the power of Lofty's Agentic AI Operating System and provides agents with a fully autonomous pipeline builder.

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What they’re saying

“With the introduction of Homeowner Agent, Lofty continues to lead the industry into a new era of agentic AI, where intelligent systems don't just assist agents, but actively drive outcomes.”

— Andrew Wild, Vice President of Growth

What’s next

Lofty is hosting a webinar on Monday, April 6th to showcase the power of Homeowner Agent and how it can transform real estate businesses.

The takeaway

Homeowner Agent represents a significant advancement in real estate technology, using AI to automatically identify and nurture potential seller leads within an agent's existing database. This can help agents generate more listings without additional effort or expense, streamlining the seller lead process and unlocking opportunities that would otherwise go unnoticed.