Lofty Introduces Homeowner Agent to Proactively Deliver Seller Leads

Lofty's new agentic AI tool automatically nurtures homeowner leads to boost agent productivity and win more listings

Apr. 1, 2026 at 5:27pm

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Lofty, a real estate technology company, has launched Homeowner Agent, an AI-powered tool that automatically monitors an agent's existing database, identifies homeowners with selling intent, and proactively nurtures those leads with personalized market insights until they are ready to list their home. By eliminating manual outreach and lead prospecting, Homeowner Agent aims to keep agents top-of-mind and increase their chances of winning new seller listings.

Why it matters

The real estate industry has long struggled with the challenge of effectively nurturing seller leads and converting them into listings. Homeowner Agent represents a new approach that leverages agentic AI to automate this process, potentially boosting agent productivity and helping them win more business from their existing database of contacts.

The details

Homeowner Agent is part of Lofty's Agentic AI Operating System (Lofty AOS), which aims to transform how real estate agents use AI to drive business outcomes. The tool monitors an agent's existing CRM database, analyzes factors like equity, appreciation, years owned, and occupancy to identify homeowners with selling intent. It then automatically delivers personalized market reports and home value insights to those homeowners, keeping the agent top-of-mind until the homeowner is ready to list their property. Homeowner Agent can also automatically escalate lead status, hand off leads to agents when a homeowner requests a CMA or home valuation, and streamline the overall seller lead process.

  • Lofty announced the launch of Homeowner Agent on April 1, 2026.
  • Lofty is hosting a webinar on Monday, April 6, 2026 to showcase the power of Homeowner Agent.

The players

Lofty Inc.

A real estate technology company that is transforming how the industry leverages AI. Lofty is the creator of the Agentic AI Operating System (Lofty AOS), which includes the new Homeowner Agent tool.

Andrew Wild

The Vice President of Growth at Lofty, who stated that Homeowner Agent extends the power of Lofty's Agentic AI Operating System and provides agents with a fully autonomous pipeline builder.

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What they’re saying

“With the introduction of Homeowner Agent, Lofty continues to lead the industry into a new era of agentic AI, where intelligent systems don't just assist agents, but actively drive outcomes.”

— Andrew Wild, Vice President of Growth

What’s next

Lofty is hosting a webinar on Monday, April 6th to showcase the capabilities of Homeowner Agent and how it can transform real estate agent productivity and lead generation.

The takeaway

Homeowner Agent represents a significant advancement in real estate technology, leveraging agentic AI to automate the process of nurturing seller leads and keeping agents top-of-mind with their existing database of contacts. This has the potential to boost agent productivity and help them win more listings, addressing a longstanding challenge in the industry.