Broncos Owner Greg Penner Emerges as Influential NFL Leader

Penner serves on multiple league committees, including negotiations with referees

Mar. 31, 2026 at 1:56am

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A cubist, geometric painting depicting a fragmented football game or match, with sharp, overlapping planes in muted earth tones and metallic accents, conveying the multifaceted nature of Penner's leadership roles in the NFL and with the Broncos.Penner's growing influence in the NFL reflects his commitment to shaping the league's future while guiding the Broncos' continued success.Phoenix Today

Greg Penner, the owner and CEO of the Denver Broncos, has quickly become one of the most influential figures in the NFL. In addition to overseeing the Broncos franchise, Penner serves on four of the league's top five committees, including the NFL Management Council Executive Committee that is handling negotiations with the NFL Referees Association. Penner believes in continuity and retaining great talent, as evidenced by the Broncos re-signing 17 of their own players in free agency.

Why it matters

Penner's growing influence within the league reflects his reputation as a respected owner who can help guide the NFL through important matters. His involvement in the referee negotiations and other key committees shows he is taking an active role in shaping the league's direction.

The details

Penner, along with his wife and co-owner Carrie Penner, represent the Broncos on a total of seven league committees. One of Penner's appointments is to the NFL Management Council Executive Committee, which is handling the negotiations with the NFL Referees Association. The current contract between the league and its officials expires on May 31, and if a new deal isn't reached by then, the league will reportedly start the process of recruiting, training and hiring replacement officials.

  • The current contract between the NFL and its officials expires on May 31, 2026.
  • Penner has been the owner and CEO of the Denver Broncos for nearly four years.

The players

Greg Penner

The owner and CEO of the Denver Broncos, who has emerged as one of the most influential figures in the NFL. He serves on four of the league's top five committees, including the NFL Management Council Executive Committee.

Carrie Penner

The co-owner of the Denver Broncos, who serves on three league committees.

George Paton

The general manager of the Denver Broncos, who has worked with Penner on the team's offseason plans.

Sean Payton

The head coach of the Denver Broncos, who has also collaborated with Penner on the team's offseason strategy.

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What they’re saying

“First of all we have a tremendous amount of respect for our officials and the job that they do. It's very challenging. I think both sides are working to try and get to a good outcome.”

— Greg Penner, Owner and CEO, Denver Broncos

“But we're really focused on the performance and accountability measures that need to be part of the next CBA. And it's our responsibility to be prepared in case there isn't an agreement. We're focused on what that would look like and making sure that we're prepared because we're going to be playing games in the fall no matter what.”

— Greg Penner, Owner and CEO, Denver Broncos

What’s next

The NFL and the NFL Referees Association have until May 31, 2026 to reach a new contract agreement. If they fail to do so, the league will begin the process of hiring replacement officials.

The takeaway

Greg Penner's growing influence within the NFL, through his leadership roles on key league committees, demonstrates his commitment to shaping the future of the league while also maintaining a strong vision for the Denver Broncos. His focus on continuity and retaining top talent aligns with his broader approach to business and sports.