Free Fun Awaits Fans at NCAA Women's Final Four in Downtown Phoenix

From fan festivals to concerts, the city is hosting a variety of exciting events during the tournament.

Mar. 30, 2026 at 5:42pm

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An abstract expressionist painting in vibrant neon colors, with rapid brushstrokes and fragmented figures representing the energy and excitement of a women's basketball tournament.Neon-hued brushstrokes capture the electric atmosphere of the NCAA Women's Final Four tournament coming to downtown Phoenix.Phoenix Today

The 2026 NCAA Women's Final Four tournament is coming to Phoenix, bringing a host of free, interactive events and activities for sports fans to enjoy around the downtown area. From the Tourney Town festival at the Phoenix Convention Center to the Four It All Fest with live music and food trucks, there are plenty of ways for fans to soak up the excitement of the big games at the Mortgage Matchup Center.

Why it matters

The NCAA Women's Final Four is a major sporting event that draws large crowds and provides a significant economic boost to the host city. By offering a variety of free fan events, Phoenix is aiming to create an engaging and accessible atmosphere for attendees, helping to generate excitement around the tournament and showcase the city's vibrant downtown.

The details

The free fan events in downtown Phoenix include the Tourney Town festival at the Phoenix Convention Center, which will feature special guest appearances, games, giveaways, and more. The Beyond the Baseline series will offer talks and panels providing an inside look at women in sports. The Four It All Fest will have live music, food trucks, and Final Four watch parties. There's also the Women's Final Four Bounce, a youth parade where the first 3,000 registered participants will receive a free basketball and t-shirt. On Super Saturday, fans can attend an open practice session at the Mortgage Matchup Center and a free concert featuring R&B artist Kehlani at Hance Park.

  • The fan events will take place from Thursday, April 2 through Sunday, April 5.
  • The Women's Final Four Bounce parade is scheduled for Saturday, April 4 at 10 a.m.
  • The Super Saturday open practice is on April 4 at 1 p.m., followed by the Kehlani concert that evening.

The players

NCAA

The National Collegiate Athletic Association, the organization that oversees college sports, including the Women's Final Four tournament.

Mortgage Matchup Center

The arena in Phoenix that will host the 2026 NCAA Women's Final Four games.

Phoenix Convention Center

The venue that will host the Tourney Town fan festival and Beyond the Baseline events.

Hance Park

The location of the free Super Saturday concert featuring Kehlani.

Kehlani

An R&B singer who will perform at the Super Saturday concert in Hance Park.

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What they’re saying

“The NCAA Women's Final Four tournament is bringing a variety of excitement and interactive events for sports fans!”

— Melissa Ziedy, Author

What’s next

Fans interested in attending the NCAA Women's Final Four games can purchase tickets online, with resale tickets starting around $300 on Ticketmaster.

The takeaway

Phoenix is rolling out the red carpet for fans attending the 2026 NCAA Women's Final Four, offering a diverse lineup of free events and activities to create an engaging and accessible atmosphere around the tournament. From fan festivals and concerts to youth parades and open practices, there are plenty of ways for sports enthusiasts to soak up the excitement of March Madness in the heart of downtown.