Atari Hotel Phoenix: First Look at the 2028 Video Game-Themed Resort

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Downtown Phoenix is poised to become a major destination for gaming and entertainment enthusiasts with the upcoming Atari Hotel. This $125 million project, slated to begin construction in late 2026 and open in late 2028, aims to transform the city into a hub for immersive experiences, esports, and nostalgia-driven hospitality. The hotel will feature an esports arena, concert venue, interactive gaming spaces, a sportsbook, themed restaurants and bars, and retail.

Why it matters

The Atari Hotel represents a broader trend in the hospitality industry, where hotels are evolving to become experience-driven destinations that cater to specific interests and communities, particularly among younger travelers seeking unique experiences over material possessions. This project also highlights Phoenix's growing reputation as a tech and gaming hub, making it an ideal location for such a groundbreaking concept.

The details

The Atari Hotel, planned for Roosevelt Row in downtown Phoenix, will feature 91 rooms (including 19 suites), an esports arena, a concert venue, interactive gaming spaces, a sportsbook, themed restaurants like a 'Matrix'-style steakhouse and a members-only bar called 'Rated M', as well as retail space. The hotel's design will feature retro-futuristic aesthetics inspired by the 1970s and 80s Atari brand, with Tetris-shaped storefronts and a logo-inspired spire. The multi-use event space is designed to host video game competitions, creator meet-and-greets, and concerts, aiming to attract both hotel guests and local residents.

• Construction is scheduled to begin in late 2026.
• The Atari Hotel is expected to open in late 2028.

What’s next

The Atari Hotel project is currently in the planning and design phase, with construction scheduled to begin in late 2026 and the hotel expected to open in late 2028.