Helix Sleep Expands Colorado Presence with Urban Mattress Partnership

Premium mattress brand to offer popular models across three Urban Mattress locations statewide.

Published on Feb. 21, 2026

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Helix Sleep, a direct-to-consumer sleep brand, has partnered with Urban Mattress, a specialty sleep retailer serving Colorado's Front Range. Beginning this month, Helix mattresses will be available in all three Urban Mattress locations statewide, including popular models like Helix Luxe, Midnight Elite, and Twilight Elite.

Why it matters

The partnership allows Helix to expand its retail footprint in Colorado, providing more customers access to its science-backed, premium mattress offerings. For Urban Mattress, the collaboration enhances its product selection and aligns with the retailer's focus on offering honest guidance, sustainability, and long-lasting comfort to its customers.

The details

The assortment includes some of Helix's most popular models, along with the retail-exclusive Helix Luxe in two firmness levels. Each Helix mattress offers premium comfort, science-backed support, and a range of firmness options to suit different sleep preferences. All Helix models are Greenguard Gold and CertiPur-US certified, free from harmful chemicals and fiberglass.

  • The partnership between Helix Sleep and Urban Mattress begins this month (February 2026).

The players

Helix Sleep

A direct-to-consumer sleep brand offering premium, science-backed mattresses.

Urban Mattress

A family-owned mattress retailer with three locations across Colorado, serving the Front Range for nearly two decades.

Jerry Lin

Co-founder of Helix Sleep.

Billy Williams

Founder of Urban Mattress.

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What they’re saying

“Partnering with Urban Mattress is another exciting step for Helix's retail program. Urban Mattress has built a trusted reputation by offering premium products, offering a generous in-store experience, and treating customers like family. Their focus on honest guidance, sustainability, and long-lasting comfort aligns closely with our values.”

— Jerry Lin, Co-founder of Helix Sleep

“This partnership allows us to expand access to mattresses that deliver consistent performance which are built with care, and are designed and constructed here in the United States for the customers and communities we serve.”

— Billy Williams, Founder of Urban Mattress

The takeaway

The Helix Sleep and Urban Mattress partnership demonstrates how premium, direct-to-consumer brands can successfully expand their retail presence by aligning with specialty retailers that share similar values and commitment to customer experience. This collaboration enhances product selection and accessibility for Colorado consumers seeking high-quality, sustainable mattress options.