Sprouts Appoints New CMO and Chief Customer Officer

Retailer names Don Clark as CMO and Amanda Rassi as Chief Customer Officer

Published on Feb. 20, 2026

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Sprouts Farmers Market Inc. has announced the appointment of Don Clark as Chief Marketing Officer and Amanda Rassi as Chief Customer Officer. The appointments follow the retirement of the company's current CMO, Scott Neal. Both Clark and Rassi will report to Nick Konat, Sprouts' President and COO.

Why it matters

The new hires are part of Sprouts' efforts to enhance its ability to understand and serve its unique customer base, as well as drive health-forward and differentiated offerings. The appointments bring extensive experience in consumer packaged goods, retail merchandising, and marketing leadership.

The details

Don Clark, with over 25 years of experience in consumer packaged goods and retail merchandising, will oversee Sprouts' perishable, non-perishable and merchandise operations functions. Amanda Rassi, with more than 20 years of experience in consumer packaged goods and retail marketing, will oversee Sprouts' marketing, external communications, personalization and loyalty, e-commerce and consumer insights functions in the newly created Chief Customer Officer role.

  • Sprouts announced the appointments on February 19, 2026.
  • Scott Neal, Sprouts' current CMO, is retiring.

The players

Don Clark

Sprouts' new Chief Marketing Officer, with over 25 years of experience in consumer packaged goods and retail merchandising.

Amanda Rassi

Sprouts' new Chief Customer Officer, with more than 20 years of experience in consumer packaged goods and retail marketing.

Nick Konat

Sprouts' President and Chief Operating Officer, who will oversee the new CMO and Chief Customer Officer.

Scott Neal

Sprouts' current Chief Marketing Officer, who is retiring.

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What they’re saying

“We are very excited to welcome Don Clark and Mandy Rassi to our executive leadership team as we continue to fulfill our purpose to help people live and eat better.”

— Nick Konat, President and COO, Sprouts Farmers Market (theshelbyreport.com)

“Don's combination of outstanding specialty retail and grocery experience along with his experience in CPG leadership and brand building will enhance our ability to be the market leader in driving health-forward, differentiated offerings for our customers. We're also creating a new chief customer officer role to deepen our ability to understand and serve our unique customer base.”

— Nick Konat, President and COO, Sprouts Farmers Market (theshelbyreport.com)

“Mandy's extensive experience in leading strategy and growth through the customer – building insight capability, leading customer strategy and personalization and loyalty, and driving growth with target customers – will strengthen how Sprouts understands and grows our health enthusiast customer across all channels.”

— Nick Konat, President and COO, Sprouts Farmers Market (theshelbyreport.com)

The takeaway

Sprouts is positioning itself for continued growth and success by bringing in experienced leaders in marketing, customer experience, and consumer insights to better serve its health-conscious customer base.