Good Good Golf's YouTube Success Complements PGA Tour

Amateur golfing group attracts over 2 million subscribers, sells out merchandise at Phoenix Open

Feb. 6, 2026 at 8:31pm

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The amateur golfing group Good Good Golf has seen a meteoric rise in popularity since its founding in 2020, amassing over 2 million YouTube subscribers and 1.1 million Instagram followers. Their success has led to the creation of the Good Good Championship, a new PGA Tour FedExCup event, as well as a strong presence at the WM Phoenix Open where their apparel has been flying off the shelves. Fans and players alike see Good Good as a complement to the PGA Tour, providing a more relatable and authentic look at amateur golf.

Why it matters

Good Good Golf's rapid growth highlights the increasing popularity of amateur and influencer-driven golf content, which is filling a gap left by the more formal and elite PGA Tour. This trend suggests the future of golf media may involve a blending of professional and amateur perspectives, providing fans with a more diverse and accessible range of content.

The details

Good Good Golf was founded in 2020 and has quickly amassed a massive online following, with over 2 million YouTube subscribers and 1.1 million Instagram followers. The group's apparel has been a major draw, with four racks of their merchandise selling out at the Phoenix Open shop. Good Good's success has led to the creation of the Good Good Championship, a new PGA Tour FedExCup event set to debut in November 2026 with a 120-player field and 500 FedEx Cup points for the winner.

  • Good Good Golf was founded in 2020.
  • The first annual Good Good Desert Open took place in 2023.
  • As of February 2026, Good Good Golf has over 2 million YouTube subscribers and 1.1 million Instagram followers.
  • The inaugural Good Good Championship PGA Tour FedExCup event will be held November 9-15, 2026 in Austin, Texas.

The players

Good Good Golf

An amateur golfing group that has seen explosive growth on social media, with over 2 million YouTube subscribers and 1.1 million Instagram followers.

Max Homa

A PGA Tour pro who is impressed with what Good Good Golf is doing and is happy to see them associated with the PGA Tour.

Michael Thorbjornsen

A PGA Tour pro who believes Good Good Golf's efforts to get more people into golf align with the goals of the PGA Tour.

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What they’re saying

“I'm really impressed with what they're doing, and I'm happy that they're running with their event on tour and being associated with us.”

— Max Homa, PGA Tour Pro (azcentral.com)

“For the last five or six years, they've been building their brand, getting more people into golf and that's really the main goal of what we're doing with the PGA tour and out here as well. I think a lot more fans are gonna go just because they're connected to, or determined to connect to Good Good.”

— Michael Thorbjornsen, PGA Tour Pro (azcentral.com)

What’s next

The inaugural Good Good Championship PGA Tour FedExCup event will be held November 9-15, 2026 in Austin, Texas.

The takeaway

Good Good Golf's rapid growth and the creation of their own PGA Tour event demonstrates the increasing popularity of amateur and influencer-driven golf content, which is complementing the more formal and elite PGA Tour by providing fans a more relatable and authentic look at the sport.