Kardashian Curse Looms Over Phoenix Suns' Magical Season

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The Phoenix Suns, a team that has long been plagued by misfortune and a lack of championships, now face a new threat - the Kardashian Curse. Kendall Jenner, in a new commercial for Fanatics Sportsbook & Casino, takes veiled shots at her past NBA boyfriends, including a possible reference to Suns star Devin Booker. This has sparked concerns among Suns fans that the team's recent success could be jeopardized by the infamous Kardashian Curse, which states that any athlete who dates a member of the Kardashian family will suffer a notable decline in performance.

Why it matters

The Suns have been one of the feel-good stories of the NBA this season, finally breaking through and finding success after years of disappointment. However, the Kardashian Curse is a superstition that has plagued many athletes in the past, and fans are worried that it could derail the Suns' momentum just as they are on the cusp of a potential championship run.

The details

In Jenner's new commercial, she takes shots at her past NBA boyfriends, including a possible reference to Booker, who she dated in the past. This has sparked concerns among Suns fans that the Kardashian Curse could strike the team, as the curse has been known to affect teams and players who have been involved with the Kardashian family. The Suns have been a Cinderella story this season, but the arrival of Jenner on the scene has some worried that the team's good fortune could be short-lived.

• The Suns have been a Cinderella story for more than a half-season.
• Kendall Jenner's new commercial was released on January 29, 2026.

What’s next

The Suns and their fans will be closely watching to see if the Kardashian Curse has any impact on the team's performance and success this season.