Cochise Country Music Festival Returns to Benson This Weekend

Annual event celebrates 1990s country music with Rodney Atkins, Tracy Byrd, and Mark Chesnutt.

Mar. 16, 2026 at 9:50pm

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The fourth annual Cochise Country Music Festival is set to take place this weekend in Benson, Arizona, featuring a lineup of popular 1990s country music stars. The three-day event will run from Friday, March 20 to Sunday, March 22 at the 4EVR Ranch, with gates opening at 1 p.m. each day and music starting at 1:30 p.m. In addition to the main festival, there will also be after-parties on Friday and Saturday nights from 10 p.m. to 1 a.m.

Why it matters

The Cochise Country Music Festival has become an annual tradition in Benson, drawing country music fans from across the region to celebrate the iconic sounds of 1990s country. The festival's focus on that era's hitmakers provides a nostalgic experience for longtime fans and introduces younger audiences to classic country artists.

The details

Headliners for this year's festival include Rodney Atkins, Tracy Byrd, and Mark Chesnutt, all of whom rose to fame in the 1990s with a string of hit songs. The festival also features a variety of food vendors, merchandise booths, and other entertainment options for attendees. Tickets for the three-day event range from $239 for general admission to $299 for reserved seating, with camping options also available.

  • The Cochise Country Music Festival will take place from Friday, March 20 to Sunday, March 22, 2026.
  • Gates will open at 1 p.m. each day, with music starting at 1:30 p.m.
  • After-parties will be held on Friday and Saturday nights from 10 p.m. to 1 a.m.

The players

Rodney Atkins

A country music singer-songwriter who rose to fame in the 1990s with hits like "If You're Going Through Hell (Before the Devil Even Knows)" and "Watching You".

Tracy Byrd

A country music artist known for his 1990s hits such as "Watermelon Crawl" and "The Keeper of the Stars".

Mark Chesnutt

A country music singer-songwriter who gained popularity in the 1990s with songs like "Too Cold at Home" and "I'll Think of Something".

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What they’re saying

“The Cochise Country Music Festival is a must-attend event for any true country music fan. It's a chance to relive the glory days of 1990s country and experience some of the genre's biggest stars live on stage.”

— Rodney Atkins

What’s next

Tickets for the Cochise Country Music Festival are available for purchase through the event's website, cochisecoungtryfest.com.

The takeaway

The Cochise Country Music Festival provides a unique opportunity for country music fans to come together and celebrate the iconic sounds of the 1990s, with a lineup of beloved artists that are sure to deliver a memorable experience.