Walton Arts Center Announces 2026-27 Broadway Season

Lineup features five new shows and the return of a classic musical

Published on Mar. 10, 2026

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The Walton Arts Center in Fayetteville, Arkansas has announced its 2026-27 Procter & Gamble Broadway Series, which will feature five shows making their Arkansas debut as well as the return of the beloved classic "The Sound of Music". The lineup includes a mix of new musicals and revivals, with a total of 25 Tony Awards among the productions.

Why it matters

The Walton Arts Center's Broadway series is a major cultural event for Northwest Arkansas, bringing top-tier theatrical productions to the region. The diverse lineup of shows caters to a wide range of audiences and showcases the continued growth and vibrancy of the local arts scene.

The details

The 2026-27 season will feature eight-show runs of "The Outsiders", "Buena Vista Social Club", "The Notebook", "The Sound of Music", "Operation Mincemeat: A New Musical", and "Just In Time". In addition, the center announced four "Broadway Bonus" shows including "Dirty Dancing", "Jersey Boys", "Kinky Boots", and "Beetlejuice". Subscription packages range from $351 to $585 depending on seat location and performance time.

  • The 2026-27 Procter & Gamble Broadway Series will run from September 2026 through July 2027.
  • "The Sound of Music" will have eight performances from April 13-18, 2027.

The players

Walton Arts Center

A performing arts center located in Fayetteville, Arkansas that hosts a variety of theatrical, musical, and other cultural events.

Jennifer Ross

Vice president of programming at the Walton Arts Center.

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What they’re saying

“Five of the shows are coming straight from Broadway on their first national tours, making their Arkansas debut at Walton Arts Center, and one is a Broadway classic ('The Sound of Music') returning to Walton Arts Center.”

— Jennifer Ross, Vice President of Programming (nwaonline.com)

What’s next

Subscription packages for the 2026-27 season are now available for purchase online, by phone, or in person at the Walton Arts Center box office.

The takeaway

The Walton Arts Center's diverse 2026-27 Broadway lineup demonstrates the center's commitment to bringing top-tier theatrical productions to Northwest Arkansas, further solidifying its reputation as a premier cultural destination in the region.