University of Arkansas Implements Reseating Plan for Football Tickets

New donation-based seating structure aims to ensure fairness and support student-athletes

Jan. 28, 2026 at 2:47am

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The University of Arkansas is implementing a reseating plan for football games at Reynolds Razorback Stadium starting in the 2026 season. All seating will now be sold based on donation levels to the Razorback Foundation, effectively ending any grandfathered seating rates. The plan is similar to changes made for men's basketball and baseball in recent years, which resulted in millions in new donations.

Why it matters

The reseating plan is intended to create a more equitable and sustainable seating structure for all Razorback football fans. It will align seating assignments with donation levels, which helps support the university's student-athletes and improve the overall fan experience. However, the changes could price out some long-time ticket holders who don't want to increase their donations.

The details

Under the new plan, all sections at Reynolds Razorback Stadium will be sold based on donation levels to the Razorback Foundation. Ticket holders will be informed how much more, if any, they need to contribute to retain their existing seats. Certain upper-level sections will have a mix of seats requiring a donation and those that do not. Student and visitor seating will not change.

  • The reseating plan will be implemented starting with the 2026 football season.
  • Season ticket renewals must be completed by March 31, 2026, and ticket selection will begin in April 2026.

The players

Razorback Foundation

The fundraising organization that supports University of Arkansas athletics.

Razorback Ticket Center

The department responsible for managing ticket sales and distribution for Razorback athletic events.

Hunter Yurachek

The University of Arkansas Athletic Director.

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What’s next

Ticket holders must complete their renewals by March 31, 2026, and will be able to select their seats starting in April 2026.

The takeaway

The University of Arkansas is implementing a major overhaul of its football ticket seating structure, aligning it with donation levels to the Razorback Foundation. This change aims to create a more equitable system, but could price out some long-time fans who are unwilling or unable to increase their financial support of the program.