Solidcore CEO Prioritizes Culture and Responsible Growth

Bryan Myers is protecting the core values of the boutique fitness brand while embracing technology to prepare for the future.

Mar. 13, 2026 at 4:21pm

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Bryan Myers, the CEO of boutique fitness company Solidcore, is focused on preserving the brand's culture and community-driven values while also embracing technology to enhance the customer and employee experience. Myers, who previously worked at Boston Consulting Group and sweetgreen, is committed to responsible growth, internal promotions, and expanding Solidcore's presence into underserved urban markets. The company is also developing new technology solutions, including an instructor app and AI-powered coaching tools, to personalize experiences and elevate its team.

Why it matters

Solidcore's approach highlights how mission-driven companies can balance growth with protecting their core identity and values. As the boutique fitness industry continues to evolve, Solidcore's emphasis on culture, diversity, and responsible expansion could set it apart from competitors.

The details

Since becoming CEO in 2018, Myers has prioritized maintaining Solidcore's strong company culture, which is centered around empowering coaches and ensuring all clients feel welcomed and represented. He aims to fill 70-80% of new roles through internal promotions to preserve the brand's values. Solidcore is also expanding into more urban markets, including Buffalo, Los Angeles, Seattle, San Francisco, and Birmingham, Alabama, to reach underserved communities. To enhance the customer and employee experience, the company is developing new technology solutions like an instructor app and AI-powered coaching tools.

  • Myers joined Solidcore as COO in 2018.
  • In 2024, L Catterton acquired a majority stake in Solidcore.
  • Solidcore is on track to reach 200 locations by the end of 2026.

The players

Bryan Myers

The president and CEO of Solidcore, who previously worked at Boston Consulting Group and sweetgreen.

Anne Mahlum

The founder of Solidcore, who previously served as president and CEO before Myers took over.

Solidcore

A boutique fitness company that offers high-intensity, low-impact workout classes on reformer machines.

L Catterton

A global consumer-focused investment firm that acquired a majority stake in Solidcore in 2024.

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What they’re saying

“Our coaches at the end of the day are our product. They are that special relationship between client and [solidcore].”

— Bryan Myers, CEO, Solidcore

“When you see us celebrate Black History Month in February, Women's History Month in March, you'll also see us celebrate Pride in June, AAPI (Asian American and Pacific Islander) Heritage Month later this fall. All of those things are rooted in building a community where people feel like 'this company has my back, this company sees me, and this company cares about the things that make me unique and wants me in this space.'”

— Bryan Myers, CEO, Solidcore

“At the end of the day, we are all stewards of this business. If we believe truly that we're building a generation-defining brand, which I do, and a brand that will outlast me as a leader, which I do, then it really is our job as stewards who are here temporarily to make sure that we continue to build something that will outlast the tenure that we each will have in our respective roles here at the company.”

— Bryan Myers, CEO, Solidcore

What’s next

Solidcore is in talks to expand to Bentonville, Arkansas, as the company continues its responsible growth strategy.

The takeaway

Solidcore's approach under CEO Bryan Myers demonstrates how a mission-driven company can balance growth with preserving its core values and culture. By prioritizing internal promotions, expanding into underserved markets, and investing in technology to enhance the customer and employee experience, Solidcore is positioning itself for long-term success in the evolving boutique fitness industry.